London, 1st August 2025 – Today, Mindshare UK, part of WPP Media, announces the renewal of its media agency partnership with Marks & Spencer, building on a relationship that spans back to 2014. The beloved British retailer renewed the contract without a pitch, reinforcing the trust and effectiveness the partnership has built over a decade.
Mindshare UK continues to handle media for M&S Food, M&S Fashion, Home and Beauty and the M&S masterbrand. The brief includes all above the line channels, including social and digital, as well as modelling capabilities and SEO for Marks & Spencer’s Fashion, Home and Beauty UK and international business.
Sharry Cramond, Director of Loyalty, Fashion, Home & Beauty Marketing and Masterbrand at Marks & Spencer, said: “Mindshare UK has supported us in broadening our appeal as we continue to reshape M&S for growth. Mindshare has consistently been creative in its output – helping us think differently about the channels we invest in and which product offerings and services are the most appropriate to target both new and existing customers. We really value Mindshare as our media agency and look forward to the next few years in terms of strategic output and growth.”
Jem Lloyd-Williams, CEO at Mindshare UK, said: “We are incredibly proud of our decade-long partnership with M&S. Over the years, we have collaborated on multiple campaigns that have helped change the perception of M&S and broadened its audience. Our approach has helped grow one of Britain’s most beloved brands and develop relationships with younger audiences, as well as long-time customers. As we begin the next chapter in our relationship, we look forward to collaborating on even more campaigns that help to create meaningful and genuine connections with many more British consumers.”
