The rise and unknown future of artificial intelligence has dominated news headlines since the “AI Wars” of February 2023. Good? Bad? Revolutionary no doubt; but for most major tech companies, the focus has been on the massive ways AI will change our lives. Novelty though, doesn’t always equate to accessibility, and with the introduction of Windows’ latest AI-features the story was clear—the ways you actually want to use AI, are oftentimes the simplest, most innovative; and they’re A(lready) I(ncluded) with Windows 11.
During this same period, we’ve seen reinvigorated attention on some of the world’s favorite unanswered lore—hunting for Nessy, Sasquatch sightings in the outback, and the discovery of potential alien life forms in Mexico. What if we mixed these ‘unknowns’ and had some fun doing so? Windows AI probably can’t solve the validity of these conspiracies that have taken our world by storm, but it can continue to make the everyday easier by innovating in ways that matter to you.
Client: Microsoft Windows
Senior Marketing Manager: Megan Muehleman
Social Media Marketing Manager: Xiomara Malpica
Senior Marketing Manager: Princess Nwosu
Manager, Paid Media: Mino Zaccaro
Agency: Superdigital
Creative, Senior Art Director: : Abe Seaman
Creative, Senior Art Director: Thomas Huerta
Creative Associate, Audio Design: Sam Molinaro
Creative Associate, Video: Austin Bailey
Producer: Ericka Paparella
Account Manager: Jason Barriuso
Account Director: John Tringl
