Saturday, September 30, 2023
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate

Roastbrief by Roastbrief
July 28, 2022
in Brands, Marketing
Reading Time: 2 mins read
A A
Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate
Share on FacebookShare on Twitter

Microsoft Advertising this week announced several new features and revealed several initiatives at its yearly summit, Microsoft Advertising Elevate 2022.

During the event, Rob Wilk, corporate vice president of Microsoft Advertising, said the Redmond, Washington division now supports an audience of 1 billion people who are 15% more likely to spend. “These are 296 million people worldwide who cannot be reached on Google,” he said.

Wilk detailed several strategic international investments and pointed to 29 new search marketers announced last quarter, with about 103 more markets coming online by the end of June.

“This will unlock the opportunity of 11.6 billion incremental annual searches,” he said.

The key opportunities for growth include Microsoft’s expansion into Japan, and the ability to create a “Truly free open and trusted web.”

Rukmini Iyer, distinguished engineer and CVP at Microsoft, spoke about new product releases across channels with support from Xandr, which brings in video.

Microsoft has Edge and Rewards, but made a major announcement at Elevate — the addition of cashback promotions in the form of an ad intended to incentivize shoppers through rebates on purchase.

The company also announced Ad Creator, which will allow advertisers to find stock images, pull images from their website, and edit photos in the tool.

And while Microsoft engineers continue to innovate with new ad products — rolling out features globally, rather than regionally — much of the division’s growth continues to come from the Microsoft Audience Network. The company said it is the fastest-growing product in the advertising division, exceeding 5.5 times click volume during the past two years.

The network has expanded into 64 markets to offer video ads, native, and more and continues to release automated, vertical search ads such as professional services through the Microsoft Search Network.

by Laurie Sullivan

ShareTweetPin
Previous Post

Amazon Reports 23% Surge In Q1 Ad Spending, Best Results Of Digital’s Big 3

Next Post

Chewy Celebrates ‘May the Fourth’ With Contest

Related

Lexus and Team One Debut New Campaign for Lexus TX
Advertising

Lexus and Team One Debut New Campaign for Lexus TX

September 29, 2023
Hindustan Pencils Inspires Creativity: Apsara Colouring Competition witnesses 500+ Student Participants
Agency

Hindustan Pencils Inspires Creativity: Apsara Colouring Competition witnesses 500+ Student Participants

September 29, 2023
Zee News and Bzinga forge a dynamic partnership for enlightening entertainment and knowledge enrichment
Brands

Zee News and Bzinga forge a dynamic partnership for enlightening entertainment and knowledge enrichment

September 29, 2023
SixTwentySix Hires Jonny Edwards as Head of Production and Executive Producer
Agency

SixTwentySix Hires Jonny Edwards as Head of Production and Executive Producer

September 29, 2023
D&AD PRESENTS ANALYSIS OF TODAY’S CREATIVE INDUSTRY WITH SPECIAL D&AD ANNUAL TREND REPORT 2023
Agency

D&AD PRESENTS ANALYSIS OF TODAY’S CREATIVE INDUSTRY WITH SPECIAL D&AD ANNUAL TREND REPORT 2023

September 29, 2023
Little Big Engine and ZAGG Use Dummies to Demonstrate Durability
Campaign

Little Big Engine and ZAGG Use Dummies to Demonstrate Durability

September 29, 2023
Next Post
Chewy Celebrates ‘May the Fourth’ With Contest

Chewy Celebrates 'May the Fourth' With Contest

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.