LONDON, 9 APRIL 2025: mFuse, the full-service agency that combines performance and creativity, has named Sue Higgs as Executive Creative Director and the newest member of its leadership team.
Higgs’ role will see her working on key mFuse clients Virgin Money and TalkTalk, as well as having a remit to drive new business and further enhance the agency’s creative reputation.
She also represents the creative function on the mFuse leadership team, sitting alongside Mark Newnes, Managing Director; Danny Josephs, Chief Operating Officer; Laura Moulden, Strategy Director; and Patrick Minard, Executive Director, Media.
Higgs was most recently ECD at Dentsu Creative. She has also held senior creative roles at Grey Group, Publicis and Ogilvy. Her portfolio includes work for brands such as Hilton F1, American Express, Birds Eye, Dove, Vauxhall and Reebok, and has been recognised with awards from Cannes Lions, D&AD, Creative Circle and Campaign’s BIG Awards, among numerous others.
Mark Newnes, Managing Director, mFuse, said: “We’re absolutely delighted that Sue is joining us at mFuse. She has a brilliant track record of spearheading and driving creativity, and we’re looking forward to the talent and energy she’ll bring to the leadership team and wider agency.”
Danny Josephs, Chief Operating Officer, mFuse, said: “Sue comes with a big voice and big ambitions. We are thrilled.”
Sue Higgs, Executive Creative Director, mFuse, said: How exciting to join an agency with so many creative opportunities and get to work with a whole load of brilliant, like-minded ambitious people. I’m looking forward to growing the agency alongside the leadership team, and building our creative reputation by doing work that gets talked about.”
mFuse is a full-service agency combining a performance mindset with breakthrough creativity. It does this by having disciplines, not departments – with experts working together throughout the agency and an always-ready mentality that’s supported by modern technology.
