13th July 2026, London: Integrated media agency, MFM, today announces the appointment of Lucy Crowther as Head of Marketing. Reporting to Chief Strategy Officer Dan Gee, Crowther will lead MFM’s marketing function at a critical stage of the agency’s growth.
At MFM, Lucy will be in charge of marketing and communications, with responsibility for raising the agency’s profile, increasing awareness of MFM’s distinctive model, and translating that understanding into high quality support that drives business growth. She will oversee marketing and communications across MFM’s existing markets in the UK and Northern Europe, with further international expansion planned in the near future.
Lucy joins from Beyond, where she served as Marketing & Growth Director, heading up the marketing function since 2022 for the independent media and creative agency.
Prior to Beyond, Lucy spent four years at Havas, working across the UK new business and marketing team, and supporting agencies within the Havas Village. She was also the New Business Manager at integrated creative agency, TMW Unlimited. She brings cross-disciplinary marketing experience across media, creative, CX and production to the role at MFM.
Lucy Crowther, Head of Marketing at MFM, said:
“I’m thrilled to be joining MFM at such an exciting stage in its journey. The agency is redefining how creative agencies harness the power of media by bringing planning and buying closer to the creative process, empowering agencies and their clients through a truly integrated approach. MFM has built impressive momentum, and I look forward to raising the agency’s profile, strengthening its proposition and helping to drive the next phase of growth alongside an incredibly talented team.”
Dan Gee, Chief Strategy Officer at MFM, said:
“We are incredibly excited to have Lucy joining MFM. As an agency that believes in unleashing the full effect of great ideas for our clients, it was critical that we found someone who would manifest a similar ethos in how we tell our own story in market. Lucy brings the passion, craft and discipline to the role that will help us do that at a critical stage of our growth.”
