Dentsu Creative’s first work with Lowe’s (announced as lead creative agency in the US back in March), featuring Lionel Messi.
“Celebrate the Assist” brings together the Lowe’s brand, known for friendly, helpful associates, and Messi, known for his record-breaking number of assists, showcasing the power of the assist, on the field AND in the aisles.
Watch here on YT.
“Celebrate the Assist” ran on TV, OLV, Social & In Stadium through the duration of Copa (7/14) and will run during Leagues Cup from 7/26-8/25, alongside local watch parties, and loyalty rewards program efforts.
This campaign follows the Lowe’s announcement earlier this year about a hat trick of soccer partnerships with Lionel Messi, Inter Miami FC, and the Copa America Tournament.
