The campaign “Your route, your rules,” created by Mercatto Comunicação for Domani Prime Jeep, has crossed borders and become part of some of the world’s leading creativity portals.
From India to the United States, from Australia to France, as well as influential profiles in Latin America, the ad, which originated in the Mato Grosso market, now appears on international platforms that celebrate creative excellence. It was the best ad of the week (Print of the week), in 1st place on the Australian website Best Ads On TV, with weekly curation by jurors with experience in major award festivals such as Cannes Lions, Eurobest, New York Festivals, D&AD and Clio Awards.
Another recent highlight came from Good Ads Matter, a platform based in Mumbai and a partner of the traditional Lürzer’s Archive, one of the largest global references in advertising curation.
And speaking of Lürzer’s Archive, the “Your route, your rules” campaign has just been selected for the next edition of the most sought-after magazine in the creative sector for over 40 years and is about to be distributed in Brazil in the coming weeks. With this, the Mercatto agency stands out in the global creative scene, being one of the very few agencies from its state to enter the select list of campaigns ranked and published by the magazine.
The publication reinforces the visual impact and conceptual strength of the campaign, created by art director Julio Diniz, with copywriting and strategy by the Mercatto team.
Beyond India, print advertising has gained traction in other creative hubs showcasing the best of what’s produced worldwide:
Check out the international highlights of the campaign:
ADS OF BRANDS (USA) Daily inspiration platform
Links:
https://adsofbrands.net/en/ads
https://adsofbrands.net/en/ads/jeep-your-route-your-rules-1/17271
Instagram: https://www.instagram.com/p/DQYga_fjAWz/?igsh=NDEwdG90d3NreTk0
ADS OF THE WORLD (NY – USA) Part of the global CLIO Awards network
https://www.adsoftheworld.com/campaigns/your-route-your-rules
BEST ADS ON TV (Australia)
1st place — Best Print Advertising Week
https://www.bestadsontv.com/ad/185775/Jeep-Your-route-your-rules
PUTA SACADA (Brazil) Specialists in advertising copywriting since 2007
Website: https://putasacada.com.br/galeria/
Piece: https://putasacada.com.br/galeria/propaganda-321-mercattocomunicacao-sua_rota,_suas_regras
Instagram: https://www.instagram.com/p/DQ4HX_gjds3/?igsh=d2J6OXZ3bDZkczU1
ADFORUM (France) Largest European advertising portal
https://www.adforum.com/talent/81924985-julio-diniz/work/34725650
COMPARTAMOS IDEAS (Peru) Latin American inspiration profile Daily
LinkedIn:
https://www.linkedin.com/posts/compartamos-ideads_tu-ruta-tus-reglas-es-la-nueva-campa%C3%B1a-activity-7387513536781918208-ZE62
TU AGÊNCIA (Mexico City) Mexican creativity portal
LinkedIn:
https://www.linkedin.com/posts/tu-agencia-mx_con-un-jeep-no-sigues-el-camino-lo-creas-activity-7389034577564151808-A_5b
GOOD ADS MATTER (Mumbai – India) Global curation of Campaigns
LinkedIn:
https://www.linkedin.com/posts/good-ads-matter_goodadsmatter-creativity-marketing-activity-7391059108004618240-UIFS
