HOUSTON, TX, October 1, 2024 – Arts and entertainment company Meow Wolf, known for their mind-bending immersive experiences, has teamed up with renowned global creative company BUCK to produce a striking new film promoting the highly anticipated opening of Radio Tave, Meow Wolf’s permanent exhibition opening October 31 in Houston’s historic Fifth Ward. The film, which stars Houston legend Fat Tony as a charismatic used car salesman, takes audiences on a wild ride as a family gets pulled into their TV and journeys through a psychedelic wonderland — a world filled with surreal visuals and narratives inspired by the immersive experience of Radio Tave.
BUCK, known for its inventive visual storytelling and imaginative work, has crafted a film that captures the essence of Meow Wolf’s ethos. The film, which blends elements of comedy and fantasy, showcases the collaboration’s unique approach to advertising, offering a sneak peek into the kaleidoscopic universe of Radio Tave. Both Meow Wolf and BUCK, as certified B-Corporations, are committed to using creativity not only as a tool for artistic expression but also as a means to make a positive social impact.
“We are huge fans of Meow Wolf, so partnering with them to bring Radio Tave to life with this film has been a surreal dream come true,” said Robert Bisi, Creative Director at BUCK. “Together we’ve made a psychedelic expression of the soon-to-open Houston experience, an immersive and visually rich narrative that invites you to Change Your Frequency. Fat Tony’s appearance as a spiritual cowboy car salesman underlines the spirit of the exhibit — authentic Houston culture wrapped in the surreal, magic of Meow Wolf.”
In addition to its local star power and psychedelic visuals, the film will serve as a key component in Meow Wolf’s advertising campaign for Radio Tave. The full-length version will air online across Meow Wolf’s platforms, with shorter versions to run on social media, local television, and various digital channels. The campaign will also extend into out-of-home (OOH) activations and experiential marketing, further embedding Meow Wolf into Houston’s cultural fabric.
“Partnering with BUCK on this project has been an incredible way to express the magic of Radio Tave,” said Vinny Nicoletti, Chief Marketing and Revenue Officer at Meow Wolf. “Their expertise in creating visually stunning, narrative-driven work perfectly aligns with our mission to bring immersive, awe-inspiring experiences to the public.”
The film’s whimsical, immersive aesthetic mirrors the artistic essence of Radio Tave, Meow Wolf’s latest permanent installation. The Houston exhibition will feature contributions from local artists, musicians, and performers, blending global art experiences with Houston’s diverse cultural landscape.