The “Earn Your Clean” platform, which kicks off with two :30 films, coincides with new packaging across the entire brand. The films celebrate two different hard-working men whose contributions are vital yet often overlooked – a septic tank cleaner who’s job is tackling heavily used porta potties, and the anonymous man inside Iowa State’s mascot suit whose thankless job is to hype up the fans. Both films have a vintage, nostalgic look to them, tapping into the old-school values of the brand – making simple, high-quality grooming products that meet the high standards of hard-working men.
“In a crowded category with brands screaming at guys to be clean, we wanted to take a different approach and tell guys to do the exact opposite,” says Duke Cannon CMO Oliver Perez. “It’s a point of view that aligns perfectly with Duke Cannon’s tradition of celebrating hard work and grit. Because a good shower is kind of a waste of time unless you’ve put in the work to deserve it.”
“We wanted these to feel like relics from the 70’s or 80’s – not parodies of them, but authentically made from another time. A time where people wanted a straightforward hard working product, and appreciated advertising that delivered the message in the same way. But obviously done with a modern, tongue-in-cheek twist.”
“Mascot” Air Date: 3/13/25 “Septic Tech” Air Date: 3/13/25 (tentative) Client’s Proper Name/Based in City/State: Duke Cannon Based in Minneapolis, MN Duke Cannon Client Credits and Titles: CMO – Oliver Pérez Creative Director – Rob Franks Marketing Communications Director – Kathy Dixon Brand Director – Dave Oehler Senior Manager, Community & Social Strategy – Ingrid Pfefferle Omnichannel Marketing Manager – Tanner Clausen Quality Meats Creative Credits and Titles: Co-Founder, Co-CCO – Brian Siedband Co-Founder, Co-CCO – Gordy Sang Group Creative Director – Maxx Delaney Group Creative Director – Jamie Stark Senior Art Director – Jayne Goodall Senior Copywriter – Cooper Bowman Head of Production – Autumn Childress Head of Strategy – Paola Ortega Strategy Lead – Joe Burns Sr. Strategist – Karina Azevedo Managing Director – Amy Edwards Account Director – Sam Carolan Account Executive – Simon Talluri Business Affairs Director: Russ Nadler
Media Agency : Croud Associate Director, Strategy – Katie McMahon Senior Strategy Manager – Mark De Falco Project Manager – Anano Kapanadze VP, Biddable – Andrew Sandoval Lead Analyst – Evan Smith
PR Agency: Phaedon Vice President – Samantha Cary Account Director – Jack Satzinger Associate Director, Earned Media – Isaac Reynoso Senior Account Executive – Daniel Collazo Senior Account Executive, Earned Media – Samantha Esworthy Account Executive – Jazmyne Williams
Influencer Marketing : The Brand Amp Production Company: GoldenLA Director – Jordan Bahat Director of Photography – Mike Gioulakis Managing Director – Matthew Marquis Executive Producer – Dahlia Stone Executive Producer – Geoff McLean Head of Production – Kevin Gallagher Associate Producer – Cameron Escalante Studio EP – Pierre Nobile Line Producer – Sara McCarthy
Editorial Company: Arcade Edit Editor – Sean LaGrange Assistant Editor – Mitch Mitchell Assistant Editor – Sam Wichhart Senior Producer – Kirsten Thon-Webb Executive Producer – Adam Becht Head of Production – Megan Dahlman
Post Facility: Lucky Day Los Angeles, CA Colorist: Rick Wilson
Visual effects Company: Guide Era VFX Los Angeles, CA Flame Artist: Evan Guidera
Music/Composer(s): Original Composition: Composer(s): John Merikoski, Sean McQuinn and Sammy Hinrichsen
Sound Designer:Bozz1Sound Los Angeles, CA Sound designer(s): Nick Bozzone
Audio Post Company: Bozz1Sound Los Angeles, CA Mixer: Nick Bozzone Filmed on Location: Des Moines, IA.
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