A thrilling and intense road trip
Drawing on the conventions of the road trip, this electrifying visual experience puts energy and driving sensations front and center. The camera follows the vehicle’s lines with liveliness, making you feel every acceleration and every trajectory.
The electrifying power of Megane is illustrated through the instant physical and sensory reactions of those who encounter it: the hair of a passerby’s dog suddenly stands on end, the hair of a motorcyclist and a diner customer becomes electrified as Megane E-Tech electric passes by, while little horses (a nod to the first film of the Megane saga) spontaneously come to life. These brief, surprising, and memorable scenes precede a return to Megane as it continues on its way.
The new Megane film is accompanied by the aptly titled “She’s Electric” by the legendary English band Oasis, revisited by folk-rock artist Paul Canning, who offers an inspired and radiant acoustic folk interpretation.
The track, synchronized for the very first time in an advertising campaign, delicately and emotionally accompanies the electrifying effect of the Renault Megane E-Tech electric car as it travels along the various roads in the film.
“This film conveys the excitement of every electric mile traveled. No neutrality, no lukewarmness: Megane imposes its energy. It doesn’t just drive, it electrifies. It stands out from its rivals, revealing a character unlike any other, and impressing its intensity as much on the hands of the driver as on the minds of everyone it passes. Megane doesn’t follow the road: it redefines it.”
Arnaud BELLONI, Global Chief Marketing Officer Renault
