Mediaplus has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units. The account spans 38 countries across Asia, Africa, Europe, and Australia. With a central hub, Mediaplus will manage the diverse objectives of each country and business unit, ensuring tailored media solutions on a global scale.
Munich, 9 October 2024 – Leading engineering meets media excellence: the Mediaplus Group has won the pitch to take over responsibility for Bosch’s international media account with immediate effect. The account covers markets in Europe, Asia, Australia, New Zealand, South Africa, Morocco, Kenya, and Egypt. Lead agency Mediaplus Cologne will take responsibility for media strategy, buying and planning, handling the budget for ten different Bosch business units with ten individual target groups: Power Tools, Home Comfort, Mobility Aftermarket, eBike, Smart Home, Corporate, Rexroth, ITK Engineering, Energy and Building Solutions.
“Our global positioning across different industries and markets requires a high level of local media expertise in addition to centralized management. Mediaplus’ KPI- and data-driven media strategy plays an important role in supporting the marketing objectives of our business units and further increasing our efficiency.” explains Tim Dworak, Senior Corporate Marketing Communications & Campaign Manager at Bosch, who is leading the collaboration with Christopher Beutler, the company’s Global Category Expert Marketing.
At the heart of the efficient control system is the so-called Central Hub: 15 employees will manage Bosch’s international media activities bringing together ten different divisions with individual target groups and needs. An additional Mediaplus Digital Hub will manage Bosch’s digital-first approach through a global media dashboard.
The dashboard acts as a central platform for global campaign management: by bundling all media activities in one place, it increases efficient control, monitoring and optimization in real time – and enables standardized reporting for accurate analysis and rapid strategy adjustments.
“Developing a media strategy across 38 countries and ten completely different business units is as challenging as it is exciting. We look forward to writing a joint success story with Bosch and are incredibly proud to have convinced the team to choose us as their first independent agency partner. We offer the same services as the major international networks, but on top of that, we score points with our flexibility, creative freedom and individual client orientation.” explains Esther Busch. As Managing Partner of Mediaplus and CEO of the House of Communication Cologne, she is responsible for the account alongside Elke Reibetanz and Julian Simons, Managing Partners of Mediaplus.
Matthias Brüll, CEO Mediaplus, adds: “I am extremely pleased that we succeeded in winning Bosch, another international client in a highly competitive market. The global control via our central hub enables us to efficiently implement campaigns with a high international impact. This account is a testament to our ability as a well-connected, global agency to develop the best solutions for our clients.”
About the Mediaplus Group
Mediaplus is part of the Serviceplan Group. As world’s leading independent media agency with around 2.000 employees in 25 countries we stand for concentrated media and data expertise around the globe with strong presence in Europe, North America, the Middle East and Asia. Based on data-driven insights and signals, as well as innovative real-time solutions, we tightly integrate media consulting, planning and execution. Using our globally applicable social, performance, commerce, programmatic and traditional buying capabilities, we precisely target consumers and help our clients achieve sustainable growth by optimising media investments in real time.
About the Serviceplan Group
Serviceplan Group is the largest independent, partner-led agency group in Europe. Founded in 1970 as a classic advertising agency, Serviceplan quickly developed the concept of the “House of Communication” – the fully integrated agency model that combines all modern communication disciplines from the areas of creative and content, media and data, and experience and commerce under one roof: brand strategists, creatives, experience designers, media, marketing technology and CRM experts, data scientists, market researchers, PR consultants and sales professionals. With 39 of its own locations and additional partnerships, the Serviceplan Group is represented in a total of 30 countries worldwide and in all major economic areas. The precise interaction of more than 40 specialized agencies from the three agency brands Serviceplan, Mediaplus and Plan.Net makes the Serviceplan Group the leading agency group for innovative communication.