MediaCom UK has triumphed within the 2022 Thinkbox TV Planning Awards, run in partnership with Marketing campaign.
The company has received the highest prize and is the winner in “Greatest use of content material” for its work for Dulux, creating Channel 4’s largest ad-funded-programme launch with the return to TV for the 90s home-decorating hit Altering Rooms.
MG OMD is known as TV Planning Company of the 12 months, taking over the title from the award’s first winner, OMD UK, and Rachel Douglas, head of TV at One Company Media, is the 2022 Younger TV Planner of the 12 months.
The awards had been introduced at London’s The Brewery on the afternoon of Wednesday July sixth, the primary time the ceremony has been a reside occasion in three years.
Thinkbox chief govt Lindsey Clay stated the competition had “by no means had such a variety” of manufacturers and businesses coming into. “This can be a mark of TV promoting’s evolution because it attracts an increasing number of companies of various sizes and styles,” she stated.
“Our two particular awards this yr – for finest contextual innovation and most agile use of TV – are a testomony to this. TV planning is in an important place.”
The possibility to rejoice “in individual and in type” was welcome in “this classic yr for TV planning”.
A 16-strong judging panel included entrepreneurs from Nationwide and Rightmove and Marketing campaign media editor Arvind Hickman.
The Grand Prix-winning work arose from Dulux’s must battle off progress from new competitors and shield its market share.
MediaCom’s resurrection of Endemol Shine’s Altering Rooms on C4, that includes greater than 200 Dulux colors plus the well-known Dulux canine in idents, reached 7.3 million individuals and boosted Dulux’s class penetration by an equal of 5 million further litres of paint bought.
Full awards breakdown:
Grand Prix & Greatest use of content material
MediaCom UK for Dulux
Shortlisted
Electrical Glue for Rightmove
Havas Media for The Open College
Greatest use of sponsorship
Starcom and Channel 4 for Vinted
Shortlisted
Carat UK for Heinz
OMD UK for Lidl
Greatest small price range use of TV
MG OMD for Bobbi Brown
Shortlisted
December19 for Pizza Hut Supply
PHD UK, ITV and Saatchi & Saatchi for British Coronary heart Basis
Greatest TV advert planning
OMD UK for McDonald’s
Extremely Recommended
Republic of Media for Scottish Authorities
Shortlisted
MediaCom UK for Cinch
MG OMD for Motorway
Greatest TV newcomer
Dentsu X / The Story Lab for Drambuie
Extremely recommended
Yonder Media for The Coconut Collab
Shortlisted
December19 for Challenge Display by Prenetics
Pintarget for Ecotricity
Greatest ongoing use of TV
The7stars for Gousto
Shortlisted
Carat UK for Premier Meals
December19 for Xero
Younger TV Planner of the 12 months
Rachel Douglas – One Company Media
Greatest contextual innovation
Electrical Glue for Rightmove
Most agile use of TV
PHD UK, ITV and Saatchi & Saatchi for British Coronary heart Basis
TV Planning Company of the 12 months
MG OMD
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