MediaCom appoints Susana Tsui Fitzpatrick as chief growth officer

MediaCom UK has appointed Susana Tsui Fitzpatrick as its first UK chief progress officer.

Fitzpatrick joins from Cambridge Artistic, the place she was a enterprise transformation advisor.

Previous to that, she was president of Southeast Asia for Tatler Asia, the place she launched ecommerce platforms TheTatlerBar.com and Tatler Unlisted. 

Fitzpatrick’s checklist of expertise additionally contains chief govt of media at The Mother or father Inc, regional chief working officer at OgilvyOne, Asia Pacific, chief govt of PHD, Asia Pacific, and group chief govt of Dentsu China.

Throughout her profession, Fitzpatrick has labored on international manufacturers akin to LVMH, HSBC, Unilever and Volkswagen.

In her new position, Fitzpatrick will lead new enterprise progress and report on to Kate Rowlinson, UK chief govt at MediaCom. She may also work carefully with managing companion and head of enterprise growth James Hyams. 

Rowlinson stated: “We’re seeing good progress at MediaCom already this yr and Susana will assist to supercharge this. 

“Her expertise and experience put us in an awesome place to proceed our profitable 2022 and past.” 

Fitzpatrick’s appointment follows MediaCom’s merger with Essence, which she described as “solely just the start” for the company. She can be answerable for creating progress with the brand new proposition.

She added: “From the get-go, I instantly noticed MediaCom’s ambition to proceed being a frontrunner within the business, all of the whereas including to its arsenal via the introduction of latest technology-driven practices, divisions and methods of working that handle the challenges within the business.”

The merged company will formally start working below its new title – EssenceMediacom – in January 2023, with international chief govt Nick Lawson having already revealed the make-up of his new global leadership team.