The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13 in Dallas. The expanding lineup brings together influential leaders shaping the future of marketing—underscoring OOH’s growing integration across the media landscape and its ability to connect strategy, creativity, and performance.
Centered on the theme “The Human Medium,” this year’s conference will explore how OOH drives connection, cultural relevance, and measurable outcomes at a time when marketers are demanding more accountable and effective ways to reach audiences. As media strategies continue to evolve, OOH is increasingly recognized as a critical channel for both brand building and business results.
Newly announced speakers include:
- Anthony Katsur, Chief Executive Officer, IAB Tech Lab
- Grace Teng, Chief Media Officer, Zambezi
- Jennifer Musil, Global President, Research, The Harris Poll
- Mark Boidman, Media & Entertainment Group Head, Solomon Partners
- Michelle Salerno, Director, Offline Media Planning and Investment, Known
- Tyler Goldberg, Director of Political Strategy, Assembly Global
Together, these voices represent a cross section of the industry, from media planning and investment to market intelligence and financial advisory, and will offer perspective on how OOH is shaping strategy, influencing spend, and delivering measurable outcomes. Sessions will examine how the channel is increasingly integrated into modern media plans and valued for its ability to connect data, creativity, and real-world presence.
They join a broader lineup of leaders across marketing, business, and culture, including Emma Grede, Founder & Serial Entrepreneur, Co-Founder, Good American and SKIMS; John Morgan, Founder, Morgan and Morgan; Rishad Tobaccowala, Author and Senior Advisor at Publicis Groupe; Noelle LeVeaux, Chief Marketing Officer of FIFA World Cup 26 Dallas; Meredith Counce, SVP Brand and Marketing for the Dallas Cowboys; Ian Grody, Chief Creative Officer at Giant Spoon; Ross Reilly, President of Outdoor Division at Lamar Advertising Company and more.
“The conversation around marketing is shifting and OOH is increasingly at the center of it,” said Anna Bager, President and CEO of OAAA. “What we’re seeing is a renewed focus on channels that deliver real presence, real connection, and real results. This year’s speaker lineup reflects that shift and the growing role OOH is playing in how brands build and perform.”
The 2026 OOH Media Conference will bring together the leaders shaping the future of advertising for three days of high-impact programming, meaningful connection, and industry-defining conversation. From strategy and creativity to measurement and growth, the conference is designed to reflect where the industry is headed, and the role OOH is playing at the center of it. Learn more and register at ooh2026.com.
