SINGAPORE, Sept. 19, 2024 // McLaren Racing and OKX, a leading onchain technology company and an Official Primary Partner of the McLaren Formula 1 Team, today revealed a limited-edition Legend Reborn livery design to be carried on the McLaren MCL38 F1 race cars at the 2024 Singapore Grand Prix.
Legend Reborn was co-designed by McLaren and OKX and celebrates the iconic MP4 era of McLaren, from 1981 to 1996. The MP4 series is widely regarded as some of the greatest F1 cars ever made, and embodies the spirit of true innovation, a trait valued by both brands. The livery enhancement combines the MP4 era with McLaren’s iconic papaya as a way of honoring the heritage of the team.
Legend Reborn was unveiled at an exclusive on-track event in Singapore featuring OKX Chief Marketing Officer Haider Rafique, McLaren Racing CEO Zak Brown and McLaren F1 Team drivers Lando Norris and Oscar Piastri.
The livery also honors the McLaren legends – including the likes of Ayrton Senna, Alain Prost and Niki Lauda – that drove and helped create the iconic history of the MP4, with the names of 13 iconic drivers from the era integrated into the livery on the cockpit.
The partnership between McLaren and OKX is focused on innovation and supercharging the fan experience, and Legend Reborn uses McLaren’s heritage as a springboard, evoking a unique nostalgia which transcends McLaren to the wider motorsport community.
The Legend Reborn livery follows the Senna tribute livery – ‘McLaren SENNA presented by OKX’ – seen at this year’s Monaco Grand Prix earlier this year.
Louise McEwen, Chief Marketing Officer, McLaren Racing, said: “It’s fantastic to bring back our third bespoke livery in Singapore with OKX. Legend Reborn is a great way to celebrate and honour our iconic history, in a way that unites fans old and new. Following on from this year’s Senna campaign, this livery further embodies our partnership with OKX as we continue to deliver unique storytelling campaigns for fans of both brands globally.”
OKX Chief Marketing Officer Haider Rafique said: “Together with McLaren, we believe in the power of persistence and innovation. This year we’ve rolled out some upgrades of our own, including a complete revamp of our Wallet, which will make it easier for people around the world to access the onchain world. We believe crypto, like F1, can be disrupted by a visionary team that innovates fearlessly and embraces a ‘challenger’ mindset. The time for a new alternative to the established hierarchy is here, and Legend Reborn encourages us to look to the past for inspiration as we chart a new course for the future.”
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