Toronto, ON, February 18, 2025 – McDonald’s Canada in partnership with Cossette, is serving up a legendary crossover with the launch of the ‘95 McFlurry, a special edition treat celebrating the 30th anniversaries of both the Toronto Raptors and the McFlurry®. This nostalgia-fueled campaign blends 90s culture with a modern edge to unite basketball and dessert fans as McDonald’s continues its proud partnership with the Raptors.
Both the Raptors and the McFlurry originated in 1995, and this campaign draws inspiration from that iconic year, fusing nostalgia with a modern twist. Featuring a 90s-style music video and three original songs, it pays tribute to the golden age of hip-hop. At its core is the ‘95 McFlurry: creamy vanilla soft serve swirled with red popping candy and blueberry-flavoured syrup, capturing the era’s bold flavours, the Raptors iconic colours, and the moment basketball culture changed in Canada.
“At McDonald’s Canada, we’re always finding new ways to connect with our fans, and the ‘95 McFlurry is the perfect example. This limited-edition treat celebrates two iconic moments, blending nostalgic 90s culture with a fresh, creative twist,” says Melissa Hains, Director, Field Marketing at McDonald’s Canada. “It’s an exciting celebration of an era, and we can’t wait for our fans to experience the fun and energy of this unique collaboration.”
To bring the campaign to life, McDonald’s Canada is dropping exclusive rap tracks, each paying tribute to 90s hip-hop culture and the legacy of 1995:
- “Keepin’ it Fly” dives into the history of ‘95 and the thrill of grabbing a McFlurry.
- “McFlurry Party Anthem” is all about post-Raptors-game joy and the love of a cold, sweet treat with the ‘95 McFlurry.
- “Ridin’ with the 9-5” takes fans on a nostalgic journey back to the early days of the Raptors and the McFlurry, celebrating the roots of both iconic brands.
“Hip-hop has always been at the core of basketball culture, so tapping into it for the Raptors partnership and the ‘95 McFlurry just made sense,” says Jason Hill, Executive Creative Director at Cossette. “It was important for us to craft the songs and video in a way that felt truly authentic to 90s hip-hop— I think it really shows in the execution.”
The ‘95 McFlurry will be available for a limited time at participating McDonald’s locations across Ontario starting February 18, 2025, and will remain on menus until March 17, 2025.
Fans can also experience the campaign through connected TV, digital, social media, Scotiabank Arena activations, and out-of-home takeovers. Stay tuned for the Spotify EP here.
