The Xbox ‘Everyday Tactician’ campaign by McCann London, featuring Bromley FC and Nathan Owolabi, has concluded with the release of its third film. This multi-award-winning campaign highlighted Owolabi’s journey as he joined the football club as a tactician, selected through Sega’s Football Manager game. ‘Everyday Tactician’ won two Grand Prix and a Titanium Lion at the recent Cannes Lions, making it the best-performing UK entrant.
The campaign showcases Owolabi’s transition from being a tour guide at Wembley to lifting a trophy at Wembley as a full-time member of Bromley FC’s staff. Xbox Senior Global Product Manager Mohan Gehlot commented on the success, saying, “A year ago, Nathan was working as a tour guide at Wembley. This May, he lifted a trophy at Wembley as a full-time member of Bromley FC’s staff. And now he has a promotion on his CV. It has been an incredible journey, not just for Nathan but everyone involved.
“With games like Football Manager providing real data and powerful game engines, we sought to explore the correlation between gaming prowess and real-world football strategy, and I think we’ve done just that. We’ve proved that virtual skills transfer to the pitch. It’s been a huge success, and we hope to continue to see the positive impacts this campaign has had on everyone involved. All the best of luck to Nathan; he has a bright future ahead of him.”
