Working in collaboration with IPG partner Golin, McCann has expanded its remit with Europe’s frozen food category leader Nomad Foods to support the development of a new sustainability marketing strategy and communications framework for 2023 and beyond. McCann has worked with Nomad Foods – owner of brands including Birds Eye, Findus, iglo and Green Cuisine – across Europe and the UK since January 2020 and the new project win follows a competitive pitch.
Jessica Tamsedge, chief client officer, McCann Europe & UK, said: “There is no brand today that isn’t talking to its sustainability commitments and intentions. It is a rare privilege to work with a business like Nomad, whose portfolio of frozen foods is inherently sustainable and whose investment matches their ambition. We could not be more delighted to support the next evolution of Nomad Foods Europe’s end to end sustainability strategy and to be partnering with our colleagues at Golin to bring this to life.”
Steve Axe, Group CMO, Nomad Foods, said: “Our Purpose is to Serve the World with Better Food and our brands are perfectly positioned to meet the needs of an increasing number of consumers who want healthy, tasty, sustainably sourced food that delivers extra benefits such as helping them to reduce food waste. Some of our products such as Birds Eye Peas have been part of family mealtimes for generations and our commitment to sustainability is just one way to ensure they can be enjoyed for generations to come. We want to empower consumers to help them make choices that are good for them and good for the planet and we’re really pleased to be working with a combined McCann/Golin team to help us communicate our sustainability story in a way that makes it easy for them to do this.”
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