Campaign includes TV, radio and digital
Online holiday company Thomas Cook has returned to screens with its first ad campaign to inspire a new generation of holidaymakers as the demand for travel continues.
McCann Birmingham, which was appointed following a competitive pitch last year, has collaborated with Thomas Cook to create a fully-integrated marketing campaign to re-connect with the British public as the easing of travel restrictions continues to put many destinations back on the map.
Building on the rhythm in the strapline, the creative aids memorability with its catchy soundtrack. This is accompanied by vibrant shots of holidaymakers enjoying their time abroad – from lounging in the pool with a cocktail in hand, to surfing and even flaunting it on the beach.
Ryan Cotton, marketing director at Thomas Cook, said: “We’re incredibly excited to launch our first major campaign and put Thomas Cook back into the hearts and minds of the British public as many consider holidaying abroad again. The new campaign demonstrates the fun and joy of a Thomas Cook holiday and reminds people that we’ve got something for everyone.
”McCann Birmingham has done a brilliant job. We’ve no doubt the public will be singing ‘Don’t Just Book It, Thomas Cook It’ in no time!”
McCann Birmingham’s ECD, Adam Bodfish, said: “With a hugely recognisable brand like Thomas Cook, we needed to develop a memorable campaign that would successfully communicate a fresh start. The imagery works with the recognisable strapline to remind the public that Thomas Cook holidays are back and better than ever.”
Rob Mustoe, managing director at McCann Birmingham, added: “Working with Thomas Cook has been an absolute pleasure from start to finish and it’s a privilege to play a role in their first brand campaign. It’s been a fantastic collaboration and we can’t wait to see it live.”
The campaign includes TV, radio and digital and launches on 13th June across TV, radio, online video and display.
The campaign follows McCann Birmingham’s appointment as Thomas Cook’s creative agency in October 2021.
CREDITS
ROB MUSTOE: Managing Director
ADAM BODFISH: Executive Creative Director
DIRECTOR: Nigel Riches
DOP: Simon Cox
AMY KIERNAN: Managing Partner
KIRSTEN OWEN: Account Director
CONNOR OWEN: Integrated Producer
JOE IVORY: Senior Copywriter
JAMIE BUCKINGHAM: Senior Art Director
CHLOE JACOBS: Senior Account Executive
LUKE FARMER: Senior Motion Content Producer
STEVE CUMBERLAND: Head of post-production
KEELAN BOYT: Motion Content Producer
MATT HAWKINS: Senior Digital Creative
GEORGE AYTOUN: Head of Design
STEVEN PARTRIDGE: Studio Team Leader
PAULINE LAM: Senior Artworker
JOSEPH STEVENS: Strategy Director
CLAIR DAWKES: Production Director
CAROLINE RECORBET: Junior Account Executive
BARRIE ROBINSON: Senior Art Director
LOCAL PRODUCTION COMPANY: Shoot Spain
DIRECTORS REP: At Trayler
MEDIA: iProspect
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