Salt Lake City, UT — December 16, 2024 — Digital marketing agency Max Connect Digital announces today the hire of Emma Westcott in the newly created role of Vice President, Sports Marketing, effective immediately. Based in Salt Lake City, Emma will be responsible for providing marketing strategy and creative direction, forging new client relationships, and sharing proprietary insights in the category. Emma will report directly to President and Chief Client Officer, Phil Case.
As part of her mandate, Emma will lead Max Connect Digital’s current partnerships with Real Salt Lake, Utah Royals, Black Desert PGA | LPGA Tour Championships, and 5850 Fest: Audi FIS Ski World Cup Finals.
“Emma will provide our clients a wealth of knowledge and experience within sports marketing, having worked for some of the largest leagues and events globally,” said Greg Weeks, CEO, Max Connect Digital. “As Max Connect takes on a bigger role in top sporting events, Emma will help us curate, create and distribute top-notch, original content while also building our book of business. She will be crucial to our future success.”
Emma brings to Max Connect a decade-long track record of success working on large-scale sporting events for major leagues including the Superbowl, NHL and MLB. Previously at BaAM Productions, Emma led complex projects and developed innovative tools for budgeting and inventory management in addition to leading key relationships with brand partners.
“I was impressed with Max Connect’s national growth and its ability to provide clients with fresh innovative ideas that get results,” said Westcott. “I am looking to add my perspective to develop bespoke digital marketing strategies that pair with Max Connect’s proprietary business intelligence platform to provide a robust offering to clients. Utah and the surrounding Southwest region brings a wealth of opportunities, and I am excited to get started.”
Max Connect’s Sports Marketing offering has roots in endurance motorsports with the agency’s 4 Horsemen Racing. Max Connect and 4 Horsemen Racing were the proud sponsors of two-time 24 Hours of Le Mans champion Ben Keating (2023 and 2024).
