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Matthew McConaughey’s Tequila Brand Turns Viral Family Story Into Father’s Day Gift

Roastbrief by Roastbrief
June 4, 2026
in Agency, Brands, Campaign
Reading Time: 2 mins read
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Matthew McConaughey’s Tequila Brand Turns Viral Family Story Into Father’s Day Gift
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After the internet became obsessed with Kay “MaMac” McConaughey’s headline-making story about her late husband’s “beast” in Pantalones Organic Tequila’s Mother’s Day campaign, the brand is officially giving fans a Father’s Day follow-up. 

Just ahead of the holiday, Matthew McConaughey – founder of Pantalones and father of three – is turning the viral family moment into a limited-edition “Let The Beast Show” t-shirt inspired by MaMac’s instantly iconic one-liner. Available while supplies last on the Pantalones website (t-shirt and t-shirt/Extra Anejo bundle), the drop features a vintage-inspired tee that makes for the ultimate Father’s Day conversation starter.

Looking for the perfect Father’s Day gift for the legendary dad in your life? Pantalones is sweetening the celebration with $10 off its Extra Anejo at retailers nationwide. Pantalones Organic Extra Anejo Tequila is aged and finished in Texas bourbon barrels, delivering rich layers of agave, oak, and dark chocolate with a little Texas warmth in every pour. Finished with the brand’s signature belt buckle-inspired label, it’s a bottle made for celebrating the occasion. Use the store locator feature here to find Pantalones near you.

Tags: agencyBrandscampaignFather’s Day GiftMatthew McConaughey’sTequila BrandViral Family Story
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