This rodeo season, Matthew and Camila McConaughey’s Pantalones Organic Tequila is saddling up with Adios Pantalones and rider, Tricia Aldridge. It may be Pantalones Tequila’s first rodeo, but it’s found the perfect partner to show it the ropes.
In the new spot, Tricia makes things official and declares she is taking her and Adios’ talents to Pantalones Organic Tequila, with Matthew and Camila McConaughey making an unexpected appearance to welcome Pantalones to the team in their own unmistakable style. After all, when your horse is named Adios Pantalones, there’s really only one tequila for the job.
The partnership marks the latest installment of Pantalones’ ongoing “Official Tequila Of” campaign, which celebrates the unexpected people, places and occasions worthy of an official tequila, all with the cheeky, pants-optional spirit Matthew and Camila have brought to the brand from day one.
