Former managing director of Wavemaker Adelaide makes a move to HK
Matt Hofmeyer, the former managing director of Wavemaker Adelaide has taken up a new position as managing director of Wavemaker Hong Kong.
His move is another example of Wavemaker’s talent development strategy through enabling mobility, following the recent move of Ann Lim from CCO of China to MD of Japan and Korea. This is a key part of the agency’s vision of creating a truly diverse and inclusive environment that builds exceptional careers.
Matt has worked for Wavemaker for nearly two decades, playing an instrumental role in developing long standing client partnerships with Mitsubishi Motors, Government of South Australia, Bridgestone, UniSA and South Australian Tourism.
“I’m thrilled at the opportunity to continue my career with Wavemaker in APAC, joining our talented team servicing in Hong Kong. I’m driven to experience and learn new things, working with our Hong Kong team and clients represents a fantastic new challenge for me. My ambition is to help our team stretch themselves to unlock the vast, diverse talent we have at Wavemaker, and become a vital business partner for our clients.,” Matt commented.
With clients such as Colgate-Palmolive, Huawei, FrieslandCampina, Kimberly-Clark, Honor and PrimeCredit, the Hong Kong business is already well established. With continued network commitment to supporting infrastructure and talent in the market, it is well poised and to meet our ambition of being a major global hub for Wavemaker.
Matt takes on the role of Managing Director, succeeding Stanley Ngai, who is moving to pursue his personal interests and start another challenge in a new place after his 15 years of service in the agency.
Matt reports jointly to Caroline Chan, CEO, GroupM Hong Kong and Gordon Domlija, CEO, Wavemaker Asia-Pacific.
“I am very excited to have Matt joining the Hong Kong team. He has tremendous experience within the network, and I am sure he will help Wavemaker Hong Kong to advance the practices on performance-led media and unlock more opportunities for both our local and international business. I sincerely want to thank Stanley for his 15 years of service helping build Wavemaker (and previously Maxus) into the network it is today. I wish him the best of luck in his new adventures,” said Caroline.
“At Wavemaker we build exceptional careers. Our learning and mobility programs ensure every individual has a safe and inclusive environment to develop as leaders and grow as human beings. Matt is a proven home-grown talent, and I am absolutely delighted he has taken on the challenge of delivering our ambition for the Hong Kong office, by leading the integration of our local, international, and outbound businesses in this hugely important hub. I have no doubt he will be a sensational success,” said Gordon.
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