The McLaren Formula 1 Team and Mastercard have launched Team Priceless, a new global fan initiative that will give selected fans unprecedented access to the McLaren F1 Team throughout the 2026 season.
Bringing together four regional fans at each stop, Team Priceless will travel to five race locations worldwide this season, kicking off in Melbourne before heading to Miami, the UK, Mexico City and Abu Dhabi. Team Priceless represents McLaren and Mastercard’s commitment to bringing fans closer to what they love, while creating exciting new opportunities and unique insight for McLaren F1 Team fans throughout the season. The programme is the first of its kind for Mastercard and builds on its role as Official Naming Partner of the McLaren Formula 1 Team from 2026.
Team Priceless members will experience a range of exclusive moments at each location, including the opportunity to experience the newly created ‘Priceless seat’, as well as meet-and-greets with McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri. Fans will gain behind-the-scenes opportunities across race weekends, meet team personnel, enjoy curated local experiences in each host city and be able to create digital content that brings the papaya community around the world closer to the excitement of F1.
Fans across North America can enter for the opportunity to join the Team Priceless squad for Miami beginning December 12, 2025, through December 23, 2025 by following the submission details on priceless.com/TeamMiami. Further details on how to be a member of Team Priceless for Melbourne, the UK, Mexico City and Abu Dhabi will be shared in due course and fans can register for updates via priceless.com/TeamPriceless.
Team Priceless will be led by two captains, both long-standing McLaren Formula 1 Team supporters, who will be revealed during testing in Bahrain next February.
Louise McEwen, Chief Marketing Officer, McLaren Racing, said:
“McLaren Racing is a fan-first team so partnering with Mastercard to offer unprecedented access to the team and all the action is hugely exciting. Mastercard share our passion for creating meaningful, unforgettable experiences and this programme gives supporters around the world the chance to see what goes into a race weekend from behind the scenes and get closer to McLaren Racing than ever before.”
Raja Rajamannar, Senior Fellow, Mastercard, said:
“We’ve long believed that experiences bring people closer to each other and to the things they care about most – Team Priceless brings that belief to life. By opening the door to the McLaren Formula 1 Team and its global community, we’re creating once-in-a-lifetime moments that connect fans to where their passion truly lives. It’s the kind of experience only Mastercard can make possible.”
