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“Más que palabras” (More Than Words):  A Short Film Exposing the Staggering Suicide Rate Among Mexico’s LGBTQI+ Community 

Roastbrief by Roastbrief
June 3, 2025
in Campaign, Entertainment
Reading Time: 4 mins read
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“Más que palabras” (More Than Words):  A Short Film Exposing the Staggering Suicide Rate Among Mexico’s LGBTQI+ Community 
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Mexico City, May 2025 – Catatonia, Femess, México Vivo, the Diversity Commission of the Chamber of Deputies, The Trevor Project, Sico, and Gilead have joined forces to present “Más que palabras” (More Than Words), a short film directed by Gerard Mates and created by Grey Mexico, aimed at raising awareness and preventing suicide within the LGBTIQ+ community. 

The film’s screening coincided with the 2025 International Day Against Homophobia, Biphobia, Lesbophobia, and Transphobia, celebrated under the theme “The Power of Communities”. This gathering fostered dialogue, support, and hope around a deeply painful issue that profoundly affects the LGBTIQ+ community. 

According to data from INEGI (ENDISEG 2021), 28.7% of LGBTIQ+ individuals aged 15 and over in Mexico have experienced suicidal thoughts or attempts at some point in their lives. The primary contributing factors include: 

57.2% Family and relationship problems 
20.3% School-related issues 
19.1% Health problems 
16.6% Economic difficulties 
14.0% Issues related to sexual orientation or gender identity 
7.0% Work-related problems 

These figures underscore the vital importance of creating safe and supportive environments for LGBTQI+ individuals, as well as the necessity for developing effective, population-specific suicide prevention strategies. 

The short film, a creation of Grey Mexico, encourages reflection on these statistics and on the power of unheeded words. It portrays the real stories of valuable individuals who deserve support, understanding, and a more inclusive world from their families, friends, and society at large. We urge everyone to foster safe spaces and for families, friends, and schools to become increasingly free from prejudice. 

Rodrigo Moheno, President of the Mexican Federation of Sexual Education and Sexology and Director General of Fundación México Vivo, commented: “Suicide is a public health issue that we seldom discuss, yet it claims more lives each day. Today, we are particularly highlighting those who are most vulnerable due to social discrimination. With this campaign, we aim to give them a voice, and more importantly, to connect them with tools and health professionals for those who need them, in order to prevent suicide and spark profound reflection in our homes about everything we can do to halt this phenomenon. We must continue to collectively promote access to comprehensive sexuality education for all.” 

Gerard Mates, the director of “More Than Words”, added: “We tell this story to denounce, yes, but also to invite understanding. To open a door to empathy, dialogue, and action. For those on the outside to look within. And for those of us on the inside to know that we are not alone.” 

Civil society organisations such as Fundación México Vivo and Femess provide sexual health services under a comprehensive care model that includes support for vulnerable populations. Additionally, The Trevor Project offers a suicide prevention helpline. The Trevor Project is the leading organisation for crisis intervention and suicide prevention for LGBTQ+ youth (lesbian, gay, bisexual, transgender, queer, and more). 

Technical Data Sheet 
Title: “More than words” (Más que palabras) 
Advertiser: FEMESS / México Vivo / Trevor Project / Sico 
Product: Institutional. 
Agency: Grey México. 
Grey’s Global Head of Creative Excellence: Emma Tonetti. 
Grey’s Global Chief Creative Officer: Gabriel Schmitt. 
Grey’s Global Creative Partner: Diego Medvedocky. 
Grey’s Global Sr. Creative Manager: Catrina Ramos.  
Grey’s Global Craft Partner: Costanza Rossi. 
Grey’s Global Producer: Emiliano Alvarenga. 
Grey’s Global Creative Reputation: Florencia Kessler. 
Grey Mexico Credits: 
CEO: Coral Arnedo. 
CCO: Alexis Ospina. 
Creative Direction: Gerardo Vila Alonso 
Copywriters: Samuel Morales, Jacqueline Verduzco, Gerardo Vila.    
Art Director: Francisco Escalante, Rosario Ovando, Mario Berber, Lenin Valencia. 
Production: Leah Pagés .  
Account manager: Rodrigo Moheno. 
Production studio: Catatonia. 
Director: Gerard Mates. 
Executive Producer: Veronica Valadez / Encarna Moreno / Alfonso Sanchez / Carolina Sinagawa. 
Director of Photography: Leo Calzoni.  
Line Producer: Julio Castillo. 
Art Direction: Amilcar Espadas. 
Production Coordinator: Julio Castillo Jr. 
Costume Design: Maximiliano Patko. 
Post Production: Cuatro Catorce . 
Music / Sound Design: Sauvalle. 
Direct Sound: Marycruz Álvarez. 
Post Production: Fantastic Post / Cuatro Catorce. 
Sound: La cueva del oso / Sauvalle. 
Country: México. 
Release Date : May 17 

Tags: campaignEntertainmentLGBTQI+Short FilmStaggering Suicide Rate
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