This year, here at WiredCo., we decided our Christmas Hamper client gifts needed a refresh.
With 61% of Aussies feeling the effects of burnout, we wanted to send something meaningful that would help address this. Something special that would help them truly enjoy the holiday season and have a well-earned break.
So, after receiving client briefs all year, we decided it was time for them to get one of ours.
The Holiday Brief is our one-page guide to switching off and having a wonderful time over the hols. It comes with a background, an insight, proposition, target audience, task, deliverables, thought starters and… a film camera – to capture the holiday memories forever.
We hope they, and everyone else, can Wire themselves into summer this year.
