LOS ANGELES—July 15, 2026— MarketCast, the marketing effectiveness company that measures what moves people, today announced the appointments of Joshua Kowal as Global Head of Customer Success; Ben Samuel as SVP, Commercial Europe; and Millie Kronsteiner as VP, Media. The appointments signal a deepening investment in client partnership and reflect MarketCast’s commitment to ensuring brands can not just access insights, but act on them with confidence.
“The clients we work with are under real pressure to prove that their marketing is working,” said Lana Busignani, CEO of MarketCast. “Josh, Ben, and Millie have spent their careers turning measurement into decisions, helping brands understand not just what people do, but what truly moves them — across media, creative, sponsorships and every activation put into the market. That is exactly what we are here to do.”
With a wealth of experience in marketing measurement, advanced analytics, and applied econometrics, Kowal has spent more than 20 years advising some of the world’s leading brands, including L’Oreal, PepsiCo, Mondelez, Levi’s, State Farm, and Visa, on marketing effectiveness optimization and measurement frameworks. At MarketCast, he will lead the global customer success function, working to ensure clients worldwide are able to translate MarketCast’s intelligence into meaningful business decisions. He joins from Market Fusion Analytics and previously spent more than a decade at Nielsen in senior marketing science and solution consulting roles. He reports directly to CEO Lana Busignani.
As MarketCast continues to expand its global footprint, the company is making a significant investment in its European business with the appointment of Ben Samuel as SVP, Commercial Europe. A seasoned commercial leader, having spent over 20 years helping agencies, publishers, and marketers across Europe resolve their market research, marketing effectiveness, measurement, and adtech, Samuel will serve as the effective Managing Director of MarketCast’s business outside the US, responsible for the overall health and growth of the European operation. He joins from AudienceProject and previously held senior roles at Nielsen, Innovid, PHD Worldwide, and Google. He reports to Paul Shortley, CRO.
Kronsteiner joins with over 20 years of experience across media market research, spanning local TV, cable, broadcast, content, sales, and marketing. Her appointment reflects MarketCast’s growing investment in media platform relationships, as broadcasters and streaming services increasingly look to independent measurement to prove their value and differentiate themselves with advertisers. In her new role, she will lead media client partnerships and help translate complex data into actionable, human insights that empower brands to make high-stakes decisions with confidence. She reports to Lisette Vitter Williamson, SVP, Media.
Together, these hires represent a coordinated investment in the full client journey, spanning media intelligence, customer success, and commercial growth across new geographies. As demand for real-time, actionable advertising effectiveness insights continues to grow, MarketCast is building the team to meet it.
