NEW YORK, Oct. 1, 2026 — Mark Allen & Co., a public relations agency specializing in amplifying confident brands, today announced two senior hires, naming Isaac Benjamin vice president and Stacey Richman account director in its New York office. Benjamin, a former Sunshine Sachs Morgan & Lylis account director, and Richman, former head of communications at DAZN North America, a global sports streaming platform, bring expertise across technology, creative industries, entertainment and sports. The hires follow Mark Allen & Co.’s acquisition of Miami-based Alban Communications earlier this year.
“As our business and offerings expand, we’re adding senior talent to support our clients across key industry sectors,” said Mark Pasetsky, founder and CEO of Mark Allen & Co. “Isaac knows how to elevate leaders in the creative and tech space, and will be a valuable counselor to our roster of C-suite executives. Stacey has led communications from the inside at major sports and entertainment brands throughout her career, and she knows what it takes to break through in the most competitive categories. Together, they’ll make an immediate impact for our clients.”
“Creative and tech leaders are competing to be heard in a crowded conversation, and the ones who win are clear and consistent about what they stand for,” said Benjamin. “Mark Allen & Co. puts executives at the center of that conversation through media, speaking and awards, and I’m eager to build on that.”
“Great coverage starts with a great story, and finding it is what this team does best,” said Richman. “With AI now shaping how people discover brands, credible earned media matters more than ever, and I’m looking forward to working alongside veteran journalists and PR pros to deliver it for our clients.”
Benjamin will counsel clients across the agency, with an initial focus on technology and creative companies. At Sunshine Sachs Morgan & Lylis, he led work for advertising agencies and enterprise tech firms. Benjamin developed media strategies for Mekanism and worked with GIPHY and Nextdoor on their advertising businesses. He also worked with Emerson Collective on initiatives spanning technology, media and social impact. Earlier, at PRCG | Haggerty, Benjamin worked on legal and reputation matters and helped launch the firm’s sports practice.
Richman brings experience across sports, entertainment, technology and digital media. As head of communications for DAZN North America and Team Whistle, she shaped the North American corporate and advertising story around the FIFA Club World Cup 2025 and supported communications for original IP and advertising partnerships. Previously, she was director of consumer communications at Group Nine Media, supporting The Dodo, POPSUGAR, Thrillist and NowThis. Richman also held communications roles at truTV, Animal Planet, Discovery, FerenComm and CBS News.
Benjamin and Richman join Mark Allen & Co. ahead of Advertising Week New York (Oct. 5–8), where the firm will have its biggest presence to date. Building on its new multi-stage thought leadership platform, Mark Allen & Co. is curating seven panels across AWNY, The Female Quotient’s FQ Lounge and Unplugged Collective’s “Unplugged State of Mind” activation. The firm launched the model at Cannes Lions in June, with 76 speaking opportunities and 11 curated panels across 18 stages. It plans to continue the momentum at CES, POSSIBLE and SXSW, as well as key vertical events.
