Premier League champions Manchester City and their new partner Sony have started building a virtual replica of the Etihad Stadium which will be the team’s central hub in the Metaverse.
The Etihad Stadium is the home of Manchester City, England’s top football team at the moment. The team announced on February 18 that it had signed a three-year agreement with Sony, which will provide virtual reality experts to use image analysis and skeletal tracking technology from subsidiary Hawk-Eye.
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Manchester City hope fans will enjoy all the benefits of having a virtual stadium. While Covid restrictions are still hampering travel options for some, the ability to watch matches in an immersive metaverse setting could be a relief for fans eager to get a taste of a gaming setting again.
The team is breaking down geographical barriers for fans wishing to attend a live or recorded match by commencing construction of the Etihad Virtual Stadium. Nuria Tarre, Marketing Director of City Football Group, told Inews on February 18 that:
THE APPEAL WE COULD IMAGINE OF HAVING A METAVERSE IS THAT YOU CAN RECREATE A GAME, YOU CAN WATCH THE GAME LIVE, YOU’RE PART OF THE ACTION IN A DIFFERENT WAY FROM DIFFERENT ANGLES, AND YOU CAN FILL THE STADIUM AS MUCH AS YOU WANT BECAUSE IT’S UNLIMITED, IT’S COMPLETELY VIRTUAL.
Sony’s Hawk-Eye subsidiary has a long history of making the sport better for viewers and officials. It helps officials make in-game judgments in real time through specialized replay technology. Its visualization apps will be used to recreate the dimensions of the Etihad Stadium in the Metaverse.
TBEN wrote on Jan. 23 that “increased interactivity and ownership of virtual objects” were particular strengths for having a base in the metaverse. Man City can jump on these two opportunities to give fans around the world more accessibility to the team and the stadium.
Man City’s foray into Web3 and the Metaverse could be of interest to Liverpool FC. The Reds could follow suit in order to increase revenue, according to ECHO, a Liverpool media outlet.
Man City’s foray into Web3 and the Metaverse could be of interest to Liverpool FC. The Reds could follow suit in order to increase revenue, according to ECHO, a Liverpool media outlet.
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