Sunday, January 18, 2026
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Manchester City and Etihad Airways Launch ‘Lights Out’ Content Ahead of Etihad Airways Abu Dhabi Grand Prix

Roastbrief by Roastbrief
December 8, 2025
in Brands, Campaign
Reading Time: 1 min read
A A
Manchester City and Etihad Airways Launch ‘Lights Out’ Content Ahead of Etihad Airways Abu Dhabi Grand Prix
Share on FacebookShare on Twitter

· Manchester City and Etihad Airways have launched ‘Lights Out’, a new piece of augmented highlights content that sees Erling Haaland, Rayan Aït-Nouri and Nico O’Reilly race through a virtual Yas Marina Circuit
· ‘Lights Out’ is the latest instalment in the Club’s augmented highlights series with Etihad Airways, following the ‘Beyond Borders’ campaign release earlier this year

Manchester, 8th December 2025: Manchester City and Etihad Airways have launched ‘Lights Out’, the latest augmented highlights content that sees Erling Haaland, Rayan Aït-Nouri and Nico O’Reilly race through a virtual Yas Marina Circuit. This was launched ahead of the Etihad Airways Abu Dhabi Grand Prix.

Building on the success of the ‘Beyond Borders’ campaign released earlier this year, the new content again brings together augmented highlights and player-tracking data to replicate key City moments from across the season, as well as integrating Etihad’s newest destinations, including Krabi, Hanoi and Sumatra.

The video also features a range of interactive virtual elements, from Haaland’s robot celebration to Aït-Nouri driving through Hanoi’s famous Train Street, giving fans an engaging new way to experience the campaign and connect with the action.

Tags: Abu Dhabi Grand PrixagencyBrandscampaignEtihad AirwaysManchester City
ShareTweetPin
Previous Post

Saigon strengthens its team of directors with the addition of Guilherme Nasser

Next Post

Humanise Collective Appoints Shari Walczak as First President of Humanise Toronto

Related

HEINZ Unveils the First Fry Box with a Built-In Ketchup Compartment in Eleven Countries Across the Globe
Brands

HEINZ Unveils the First Fry Box with a Built-In Ketchup Compartment in Eleven Countries Across the Globe

January 17, 2026
When Coffee Speaks Louder than Ads:
Brands

When Coffee Speaks Louder than Ads:

January 16, 2026
Shiner Beers Appoints McGarrah Jessee as Creative Agency of Record, a Boomerang Brand Reunion
Agency

Shiner Beers Appoints McGarrah Jessee as Creative Agency of Record, a Boomerang Brand Reunion

January 16, 2026
Power Your New Year With Accelerator Active Energy’s New Limited Run Flavor: Citrus Freeze
Brands

Power Your New Year With Accelerator Active Energy’s New Limited Run Flavor: Citrus Freeze

January 16, 2026
“Holiday Reads” by ARK Lets Book Titles Do The Talking for loveholidays
Brands

“Holiday Reads” by ARK Lets Book Titles Do The Talking for loveholidays

January 16, 2026
Crown Commercial Service Awards M+C Saatchi Group UK a Place on Creative Strategy and Development Roster
Awards and Events

Crown Commercial Service Awards M+C Saatchi Group UK a Place on Creative Strategy and Development Roster

January 16, 2026
Next Post
Humanise Collective Appoints Shari Walczak as First President of Humanise Toronto

Humanise Collective Appoints Shari Walczak as First President of Humanise Toronto

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.