Reaching out with a big creative hire from the folks at R&R Partners, who have tapped long-time MAL vet, Chuck Monn, as their new CCO. He concepted “Shot on iPhone,” and has been close on pretty much every major Apple campaign for the last 15+ years, so a huge get for an independent creative shop.
More details below, but the gist is that as the agency celebrates its 50th anniversary this year, they’re staffing up with talent from across the industry’s best agencies to prepare it for the next half century.
Chuck will lead creative efforts, but they’ve also named a new CMO, Head of Production, Head of Strategy and Head of Talent in the last 18 months – pulling folks from Deutsch LA, chiat, R/GA and elsewhere.
THE DETAILS
- R&R Partners, the shop that created “What Happens in Vegas Stays in Vegas” and helped bring the Raiders to Las Vegas’s Allegiant Stadium, has appointed Media Arts Lab alum Chuck Monn as Chief Creative Officer.
- Monn takes the role of CCO after 15+ years at Media Arts Lab, where he led the development of Apple’s iconic “Shot on iPhone” platform, as well as worked closely on “Mac vs. PC” and dozens of other groundbreaking campaigns for the world’s largest brand.
- Throughout his career, Monn has won over 100 international awards including Cannes Lions, Cannes Grand Prix, D&AD, One Show Gold Pencils, Effie Awards, Webby and Emmy Nominations.
- This will be Chuck’s first time in the top leadership role, where he’ll bring a creative-first approach to the next era of R&R’s creative efforts.
- The appointment is the latest and most notable piece of a larger strategic push from R&R Partners, which is bolstering its top-level roster of talent for the future.
- Monn’s arrival caps 18 months of under-the-radar staffing moves that include the addition of more than a dozen senior-level hires across the account, strategy, production and talent teams. The most notable include:
- Matt Matzen, Chief Marketing Officer (Formerly EVP, Deutsch LA)
- David Panzarasa, Head of Talent (Formerly Chiat Day)
- Kat Urban, Head of Integrated Production (Formerly Chiat Day)
- Richard Oldfield, Head of Strategy (Formerly R/GA, TBWA/MAL)
- Monn’s arrival caps 18 months of under-the-radar staffing moves that include the addition of more than a dozen senior-level hires across the account, strategy, production and talent teams. The most notable include:
- Monn’s new-look creative department will work hand-in-hand with R&R Partners’s unique mix of offerings, which includes everything from its full-service creative agency to government affairs, crisis communications, and other practices, including House of V, a digital innovation firm specializing in AR/VR experiences. It’s this unique mix of talent that allows R&R to create work that pushes far beyond what the average agency can produce.
- Recent examples of these outside-the-box efforts include:
- The recent first-of-it’s kind sponsorship by the LVCVA of Every Las Vegas Aces Player on the Active Roster
- Boeing’s effort to Decarbonize Aerospace
- A multi-year effort to transform Las Vegas into the Sports Capital of the World by helping clear the way for the Raiders franchise and bringing Bringing F1 and the Las Vegas Grand Prix to the city.
- The Super Bowl and Excessive Celebration
- Recent examples of these outside-the-box efforts include:
- In addition to being drawn to R&R’s unique blend of independence, scale and unconventional skill sets, Monn was also particularly drawn to the agency’s dedication to sustainability and for good causes.
- Recent example include:
- Project Human Dignity
- (Add’l Case Study Vid)
- Project Casa House
- Project Human Dignity
- Recent example include:
Michon Martin, President of R&R Partners.
“Creativity has always been a part of what we do at R&R, but for most of our history our involvement in some of the industry’s most iconic work has flown under the radar”
“As we move into our second half-century, we’re excited to welcome Chuck and other new team members, who we believe will help us create bold, exciting work that gets people’s attention. We’re built to do something unique: take on challenges / monumental tasks that transcend marketing at a time when our industry needs to learn how to solve business problems in non-traditional ways. This new creative firepower is going to help our talented, multi-faceted team to do just that.”
Chuck Monn, CCO of R&R Partners.
“After years working on some of the biggest ad campaigns in the world, the opportunity to work with an independent agency that’s hungry to leverage creativity to solve business problems in unconventional ways was something I absolutely jumped at”
“R&R has all these different minds that come together to solve problems in a unique way, and I can’t wait to work with the team to do things that push the boundaries of what people expect.”
