Make B. – makeup brand from O Boticário, recognized for remaining at the forefront of innovation in the development of high-performance products –, launches first line of affordable articulated brushes in Brazil*.
Developed during four years of research and in collaboration with people with disabilities, the articulated brushes represent a significant advance in accessibility in a scenario in which 8,9% of the Brazilian population has some degree of disability (visual, motor, auditory and/or cognitive), which represents 18,6 million people, according to national research made by PNAD Contínua, of 2022. “More than a launch, Make B.’s line of articulated brushes is a milestone in the democratization of beauty. We believe that makeup needs to be accessible and diverse and, therefore, we seek to develop innovative products that particularly meet the needs of this audience”, comments Vanessa Machado, Director of Gifts and Accessories at Grupo Boticário.
