World-class film and TV studio, Lionsgate, has chosen Orange Logic as its centralized hub for all digital marketing assets, highlighting how major film studios are rethinking the infrastructure behind global marketing operations.
Orange Logic will serve as the digital asset management (DAM) system for Lionsgate, serving as the company’s primary repository for final and approved marketing materials. Before this shift, Lionsgate’s marketing assets were scattered across multiple systems and platforms, creating fragmentation that made assets harder to find and slowed down workflows. Lionsgate’s move – which consolidated seven storage locations and supports 800+ partners – reflects the shift in marketing infrastructure and how content is stored, governed, and distributed on a global scale.
