Intuit Inc., the powerhouse behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, has unveiled a major update to its marketing toolkit—introducing enhanced popup forms designed to help brands capture leads and engage audiences seamlessly. To mark the occasion, Mailchimp’s in-house agency, Wink Creative, is bringing the heat with its latest campaign, Popup Like It’s Hot.
A Bold Campaign to Ignite Engagement
Mailchimp’s Popup Like It’s Hot campaign reinvents an iconic hip-hop track into a high-energy marketing anthem, amplifying the power of popups. The campaign, produced in collaboration with Breakfast for Dinner, fuses still imagery with AI-driven design, creating an eye-catching, immersive experience. Featuring across social media, podcasts, and digital platforms, the campaign highlights how marketers can leverage these interactive popups to build stronger customer connections and boost revenue.
“Bringing this campaign to life over an early 2000s hip-hop beat was an exciting challenge that pushed our creative boundaries,” says Jeremy Jones, Executive Creative at Wink Creative. “We used AI and cutting-edge production techniques to reimagine how Mailchimp’s popup forms can drive results for marketers.”
Game-Changing Features for Marketers
Mailchimp’s upgraded popup forms offer brands unparalleled flexibility and effectiveness, helping businesses collect data directly from their site visitors to enhance personalization and lead generation. Key features include:
- Customizable, mobile-first designs ensuring seamless experiences across devices.
- 80+ pre-designed templates for easy setup and high conversion rates.
- Dynamic visitor targeting with custom triggers to engage the right audience at the right time.
- Seamless zero-party data collection to build detailed customer profiles for personalized campaigns.
- Eight new offer types including discount promotions, free shipping, event signups, and more.
Proven Results for Business Growth
Early adopters of Mailchimp’s popup forms are already seeing tangible benefits. Joe Gray, Senior Manager of Digital Marketing at Avenova, reported a 27% increase in SMS list signups in just one month, helping the brand gain deeper insights into customer behavior and purchasing decisions.
“Understanding how customers discover our brand and what drives their decisions has been a game-changer,” says Gray.
Cutting-Edge Technology with a Competitive Edge
Mailchimp’s latest enhancements stem from its 2024 acquisition of Amped, a company specializing in interactive form technology. This integration gives brands full control over their popup designs, ensuring a seamless and engaging experience for website visitors.
“Most popup forms were built for desktop, despite 75% of users browsing on mobile,” says Matt Cimino, Product Lead and Founder of Amped. “This next-generation popup solution eliminates friction, making it easier for marketers to convert leads in real time.”
Expanding Capabilities for Global Marketers
Mailchimp’s refreshed popup forms are rolling out to customers in Australia, Canada, the UK, and the US, with a global launch coming soon. Additional updates include:
- Enhanced integration with Meta’s lead ads portfolio, automatically syncing new leads from Facebook, Instagram, and Messenger directly into Mailchimp.
- A simplified Customer Journey Builder, making it easier to automate marketing workflows.
- New Microsoft Excel (.xlsx) import capabilities for smoother audience management.
- Promo code integration in SMS campaigns for customers on Mailchimp’s SMS marketing plans.
The Future of Lead Generation
With its revamped popup forms, Mailchimp is empowering businesses to turn website visitors into long-term customers, strengthening brand engagement and driving measurable ROI. Marketers looking to leverage this next-gen tool can explore the new features and updates on Mailchimp’s What’s New page.
Get ready to Popup Like It’s Hot and take your marketing strategy to the next level with Mailchimp’s cutting-edge solutions.
