São Paulo, September 1 – Known for a distinctive style defined by visual strength and cultural depth, Simon has directed campaigns for global brands including Adidas Originals, Louis Vuitton, Dior, Lacoste, Nike, and Polaroid. His work blends fashion, movement, architecture, and identity into cinematic narratives that fluidly move between the worlds of luxury and street culture.
Simon’s arrival is part of MAGMA’s broader international growth strategy. The company has steadily positioned itself as a cultural creation hub with a strong presence both inside and outside Brazil. Today, 80% of MAGMA’s revenue comes from international projects, a result of the strategic vision led by Nogueira and reinforced by new executive leadership.
“Bringing Simon onto our roster is a clear statement of the moment we’re in: one of expansion and global positioning. He embodies an aesthetic that is globally connected, yet with a narrative strength that resonates with Brazil in a contemporary way,” said Giovana Grigolin, Managing Director of MAGMA.
Carol Morango, who recently stepped in as Executive Producer, highlighted the alignment between Simon’s arrival and the company’s structure:
“Simon’s presence adds to our purpose of delivering creative experiences with excellence. Our operation is now prepared to act with confidence and competitiveness on both sides of the ocean, and that makes all the difference when it comes to global narratives.”
With Simon joining the roster, MAGMA takes another step toward its goal of building real bridges between talent, cultures, and markets—positioning Brazil as a creative epicenter with international strength.
