Los Angeles, CA, January 29, 2024 — MADRE adds Katie+Co as its new sales reps on the West Coast. MADRE’s commitment to platforming global perspectives and producing top-notch films makes this renowned production company perfectly fit amongst Katie+Co’s roster. Founded and run by agent Katie Ward, Katie+Co is a talent agency dedicated to connecting high-impact talent with producers and creatives seeking to craft stories that captivate audiences.
Katie Ward is an agent with decades of experience in advertising, entertainment, and representation. Before founding Katie+Co, she was an agent at Liz Laine Reps and Free Agents, a recruiter at BLT Recruiting, and the Head of Sales at Radium. Her approach uses her vast global network and meticulously cultivated client base to orchestrate seamless collaborations and deliver exceptional results.
MADRE is a rapidly growing borderless production company synonymous with excellence in craft. Recent brand campaigns of MADRE’s include collaborations with Tito’s Vodka, Purely Elizabeth, Mount Sinai Health Systems, Waymo, Schweppes, and many others. MADRE’s new partnership with Katie+Co speaks to their shared values of elevating advertising, powerful storytelling, and championing unique artistic voices.
“Katie knows what it takes to make a premium film,” remarks Jonathon Ker, MADRE’s co-founder and managing director. “We’re excited to be with a company and agent who believes in forging authentic connections and encourages us to level up as creatives and producers. As MADRE moves into a new era in 2025, there is no better way to kick off this year than by welcoming Katie+Co to our team. We’re looking forward to working with her as we continue to grow on the West Coast.”
Katie Ward of Katie+Co adds, “MADRE is rich in culture and firmly believes that powerful storytelling drives connection. I know that like-minded brands, agencies, and clients will naturally gravitate towards MADRE’s enigmatic flair, unforgettable visual palette, and roster of incredible directorial talent. I’m thrilled to have them on the roster at Katie+Co.”
