Mumbai, 7th May 2025: Madison Media is proud to announce that its team that participated in the Ad Spend Optimizer Hackathon at the recently concluded Waves Summit won the top award.
The AdSpend Optimizer Hackathon, launched under the WAVES Create India Challenge Season 1, is a joint initiative by the Ministry of Information and Broadcasting (MIB) and the Advertising Agencies Association of India (AAAI). The initiative aims to harness the power of data science, machine learning and statistical modelling to drive innovation in media planning and buying. The task was to design a strategy to achieve marketing objectives within defined budgets. Several entries were received from all over the country; out of which teams from Group M, Hansa Cequity, OMD and Madison were shortlisted and invited to present their case at the summit. Madison’s winning entry stood out for its strategic depth, innovative use of technology and practical application in real-world advertising scenarios.
Suchi Jain, General Manager, Madison Digital, expressed her excitement, “Winning Gold at the AdSpend Optimizer Hackathon was an unforgettable experience—made even more special by receiving the award from Aamir Khan and sharing the moment in the presence of our Honourable Prime Minister Mr. Narendra Modi. It’s a proud milestone for all of us at Madison and a strong testament to the power of data-driven creativity. Moments like these truly reinforce our passion for what we do.”
Pooja Vichare, Deputy General Manager, Madison Digital, added, “It was an incredible experience competing with some of the brightest young minds in the industry. Tech, AI, and media go hand in hand — and this is where our media expertise and engineering skills came together to deliver impactful results. Our solution was rooted in real-world challenges, and this win validates the power of combining data science with insightful media thinking.”
Madison Media, India’s largest homegrown communication agency, is the world’s 4th largest independent media agency, according to RECMA. The agency was honoured with the Independent Agency of the Year award at the recent E4M Media Ace Awards 2024. At the E4M Prime Time Awards 2024, the agency won TV Media Agency of the Year for the 5th consecutive year. Additionally, the agency is ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner and has won over 470 awards since 2020.
Madison Media handles media planning and buying for blue chip clients like Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Lodha, Samsonite and many others. Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.
