Macunaína.ag ended 2025 with an impressive 120% revenue growth compared to the previous year, driven by the expansion of its client portfolio, the rise in corporate projects and the consolidation of strategic partnerships with global brands. Even maintaining a similar number of deliveries — around 50 projects throughout the year — the agency substantially increased the average ticket value, elevating the complexity and impact of the activations carried out.
Among the key growth drivers is the expansion of recurring accounts with the Coca-Cola Company and Coca-Cola FEMSA, as well as the beginning of its partnership with Meta, developing projects for products such as Instagram, Ray-Ban Meta, Meta AI and Edits. The strengthening of corporate fronts also stood out with deliveries of different scales, such as Caudalie’s Founders Dinner at Fasano, Kibon’s Sorvetaço event for 5,000 people at Ibirapuera Park and the nomination ceremony for the Brazilian Music Awards.
Presence in cultural and entertainment circuits — including the Tardezinha tour, the Salvador Summer Festival and Rock the Mountain — reinforced the agency’s national positioning and its ability to operate in major events across different regions of the country. The diversification strategy also included proprietary projects and high-visibility activations, such as the first Heineken 0.0 race in downtown São Paulo and the inaugural event of Edifício Pietro, the new MASP building.
One of the most memorable milestones for the agency — and for João Felipe Villanova, CEO of Macunaína.ag — was bringing Ney Matogrosso to the stage of the Castro Festival, the agency’s proprietary event and the official warm-up for the São Paulo LGBTQIA+ Pride Parade, which in 2025 adopted the theme “LGBT Aging.” “It is undoubtedly one of the highest points of my career and of Macunaína’s history. Creating not just events, but memories, is what drives us,” he says.
Internally, 2025 was marked by organizational structuring. Macunaína.ag expanded its team, strengthening areas such as production, sales, marketing, finance and legal. The high client renewal rate became one of the main indicators of the business’s health, demonstrating operational consistency and delivery quality.
Sustainability also advanced as a strategic metric. The agency increased its recycling and reuse of materials, reduced environmental impacts and expanded its carbon offsetting, practices illustrated by cases such as Febrava, where the agency developed material-reuse solutions that significantly reduced the event’s environmental impact — its first zero-waste project.
Awarded the 2025 Megafone de Ouro, the agency reinforced its positioning based on creativity as a central pillar and on the development of experiences aligned with brand purpose. “We have a tremendous ability to create memories and build genuine connections between brands and audiences. We’re just getting started,” João says.
The 2026 plan foresees doubling revenue once again, expanding the client base and deepening strategic relationships in the market. With ambitious goals, the agency continues its path to consolidating itself as one of the most innovative and creative players in Brazil’s brand experience sector.
