Mack Trucks has teamed up with content production company Hype Republic to launch its latest campaign, ‘The New Standard,’ in Australia.
Spearheaded by Chicago-based creative agency OX (The Office Of Experience), Hype Republic crafted a visually stunning brand narrative that features Mack Trucks in a variety of settings—from rugged outback terrain to urban landscapes and bustling job sites.
With a lean and agile team, Hype Republic expertly brought this vision to life, managing the campaign from start to finish, including the shoot and post-production process. Directed and shot by Allan Hardy ACS and guided by Creative Director Josh Weier, the campaign highlights Mack Trucks’ commitment to innovation and reliability. The new upgrades in horsepower, torque, fuel efficiency, safety, and driver comfort demonstrate Mack’s dedication to setting the standard once again.
Brenda Riley, Brand Manager at Mack Trucks, expressed her enthusiasm: “We are absolutely thrilled with the outcome of our recent Mack Trucks Australia campaign, a collaboration between some of the best creative minds in the business. Hype Republic, who share our deep-seated passion for trucks, delivered an exceptional visual interpretation, capturing them in their most picturesque working environments.”
Allan Hardy commented on the experience: “Working with the innovative and passionate Mack Trucks team has been a wonderfully collaborative experience. Their dedication to each and every campaign allows our Hype Republic team to shine and create our best work.”
- Client – Mack Trucks Australia
Agency / Production Company – Hype Republic
Global Creative Agency – OX (Office of Experience)
Director / EP – Allan Hardy
Creative Director – Josh Weier
Producer / Post-Production Producer – Camille Cannings
Cinematographers– Geordie Lillis, Lachlan Russell & Cam Pianta
1st AC – Matt Rebgetz
Stunt Driver – Corey Creed
Editor – Jarred Lammiman
Colourist – Joe Lancaster
Sound – Michael Thomas
