Some things are inevitable during summer: sunshine, beaches, family time, and of course, hopping in the car with mates for a cheeky Macca’s run. To celebrate this summer’s road trip season, Macca’s has launched the feel-good “Squad Down Under” campaign via DDB Sydney, alongside a new bundle-for-four meal.
Building on the brand’s 24/25 summer platform, “Macca’s run?”, the campaign features four iconic McDonaldland characters coming together one summer afternoon for an epic Macca’s run.
The 60, 30, 15, and six-second spots will air across TV and online video, supported by social media and in-restaurant communications. The campaign promotes a limited-time-only ‘Squad Down Under Bundle for 4’ meal, which includes two McOz burgers, two classic burgers, four medium Vegemite Shaker Fries, four medium drinks, and a bonus bucket hat with every purchase.
Set to the iconic Run DMC track ‘It’s Like That’, the ads mirror the behavior of a group of Aussie mates organizing a Macca’s run through a group chat before cruising to their local Macca’s. But this isn’t just any group of friends—it’s Birdie, Hamburglar, Officer Big Mac, and Grimace.
McDonald’s Marketing Director Amanda Nakad said: “There’s so much love and nostalgia for the OG McDonaldland characters. This campaign taps into that love and offers an exciting meal for groups of friends to enjoy together this summer. Plus, it includes a bonus bucket hat – what’s not to love?”
DDB Sydney Chief Creative Officer Matt Chandler added: “We had a lot of fun making this, with an awesome squad of people who brought it all to life. And who knew Grimace could hoop?!”
The campaign will run until February 11, alongside the phase two “Macca’s run?” summer campaign.
