French luxurious items big LVMH has appointed Publicis to deal with planning and activation throughout the UK and France, Marketing campaign has realized.
Publicis received a two-way pitch that additionally concerned WPP and was managed by the consultancy ID Comms.
Marketing campaign understands these accounts will transfer to Publicis in July.
Within the UK, MediaCom manages LVMH’s media shopping for with annual media billings estimated to be price €100m (£84m). In France, it has been held by a hybrid Group M crew with billings north of €160m (£135m).
The overview is designed to consolidate media spend from two key European markets not a part of a previous pan-European review in 2019, which Publicis received protecting 15 markets, excluding the UK and France.
Marketing campaign understands the brand new scope contains UK, France, international digital, media planning and activation.
Dentsu continues to deal with LVMH media in Italy, which isn’t a part of the pitch.
LVMH is among the world’s largest style and drinks teams and owns many luxurious manufacturers together with Louis Vuitton, Moët & Chandon, Hennessy, Veuve Clicquot, Bulgari, Dior, Celine and Givenchy.
Publicis Media, LVMH an ID Comms didn’t reply to Marketing campaign’s request for remark.
Discussion about this post