New York, August 12, 2024 – Serviceplan Group, in collaboration with Lufthansa Airlines, is thrilled to announce the global launch of a groundbreaking new brand film, set to premiere on August 12, 2024. This film is a pivotal part of the Allegris campaign under the innovative “Yes” platform umbrella, showcasing Lufthansa’s unparalleled commitment to elevating the passenger experience.
In addition to the brand film, the Allegris campaign includes a series of 6 videos and 8 still images that will span various channels, including Connected TV (Peacock, Hulu), social media (Facebook, Instagram), custom partnerships (Vox, Conde Nast), audio, and prominent Out-of-Home placements in San Francisco and Chicago.
The 360-campaign focuses on the revolutionary Lufthansa Allegris cabin experience, with significant upgrades and unique features that set it apart in the aviation industry.
The Lufthansa Allegris experience represents the most substantial upgrade the airline has made in years. This new way of flying is brought to life through dynamic and fast-paced visuals, crafted by the acclaimed London-based director duo Nono & Rodrigo, known for their striking storytelling. The still images were captured by French photographer Alice Moitié, whose work combines high-end aesthetics with authentic moments, ensuring a true reflection of passengers’ experiences.
Passengers are the core focus of this campaign, showcasing how everyone benefits from the Lufthansa Allegris travel experience. From former NBA basketball star Dirk Nowitzki enjoying a seven-foot-long bed, to families savoring the privacy and comfort of the Business Class Suite, to business travelers working and relaxing with ample space, the films present a vivid, engaging, and relatable narrative.
The new campaign marks the kick-off of an ongoing partnership with Dirk Nowitzki, with additional assets set to roll out in early to mid-August. The brand chose to partner with Nowitzki not only because of their shared German heritage but also due to their shared values of ambition. At 7 feet tall, Nowitzki is the perfect ambassador to highlight Lufthansa’s new Allegris feature: lay-flat seats that convert into seven-foot-long beds.
The campaign is a testament to the strong partnership between Serviceplan Group and Lufthansa. Having won the Lufthansa Global Business in 2023, Serviceplan Group, inclusive of Serviceplan Americas, has been the airline’s lead creative agency of record for the worldwide marketing communication of the Lufthansa brand since January 2024. This collaboration has continually pushed creative boundaries, as evidenced by the success of the Yes platform launch earlier this year.
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