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Lowe´s Kicks Off two of ´Earn your Sunday´with expanded Roster of NFL Superstars and a Mission to Help Fans Get Gameday ready

Lowe's adds NFL stars Myles Garrett and Jordan Love to the Lowe's Home Team alongside Justin Jefferson, Christian McCaffrey and Dak Prescott with exclusive products and experiences designed to help fans put in the work and 'Earn Their Sunday'

Roastbrief by Roastbrief
September 3, 2026
in Agency, Brands, Campaign
Reading Time: 4 mins read
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Lowe´s Kicks Off two of ´Earn your Sunday´with expanded Roster of NFL Superstars and a Mission to Help Fans Get Gameday ready
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MOORESVILLE, N.C., Sept. 3, 2026- Lowe’s, the official home improvement partner of the National Football League for the eighth consecutive year, is encouraging NFL fans to Earn Your Sunday by tackling home projects during the week so that Sundays can be all about football, family and relaxation.

Lowe’s taps into the personalities and playing styles of its NFL roster to show how the right products can help tackle any job. From the field to the backyard, Lowe’s NFL stars put their go-to products to work, helping homeowners take on their own to-do lists and get gameday ready. This season, fans will have the chance to get their hands on products inspired by the same gear they see their favorite players using throughout the season.

Joining the Lowe’s Home Team this season are reigning Defensive Player of the Year and single-season sack record holder Myles Garrett and standout quarterback Jordan Love. Garrett and Love join returning stars Justin Jefferson, Christian McCaffrey and Dak Prescott to inspire fans to tackle their projects, finish the job and enjoy the reward of a Sunday well earned.

The Kobalt NFL Mini Toolboxes are also back, officially licensed for all 32 NFL teams after selling out earlier this year. Available now online and at select stores, the fan-favorite toolboxes are the first of several exclusive product drops coming throughout the season that bring Earn Your Sunday from the screen into fans’ hands. MyLowe’s Rewards and MyLowe’s Pro Rewards members can expect exclusive Member-Only product drops and early access to select releases, with more surprises to come throughout the season that give members even more ways to Earn Their Sunday, while supplies last.

And beginning Sept. 9, MyLowe’s Rewards and MyLowe’s Pro Rewards members can also visit the Lowe’s Earn Your Sunday Tour, any Lowe’s location or enter online for the chance to win the ultimate Sunday at Super Bowl LXI in Los Angeles, with a trip for two including round-trip airfare, three nights of hotel accommodations, two tickets to Super Bowl LXI, pre-game tailgate passes and a $1,000 prepaid debit card. An additional 200 winners will receive a $10 Lowe’s gift card. For more details, visit Lowes.com/superbowlsweeps.

“At Lowe’s, our ambition is to be the most helpful brand in home improvement, and that means helping our customers make more time for the people and moments that matter most,” said Jen Wilson, Lowe’s Senior Vice President and Chief Marketing Officer. “That’s what Earn Your Sunday is all about: Helping fans get the job done so they can put the tools down and enjoy a Sunday well earned. This season, we’re excited to bring that idea to life in even more ways, with an incredible roster of NFL talent and everything fans need to tackle their projects and get gameday ready.”

The Lowe’s Earn Your Sunday Tour will also hit the road for a second consecutive year, bringing interactive fan experiences to Lowe’s stores and stadiums in select markets nationwide throughout the NFL season. The tour includes an EA SPORTS™ Madden NFL 27 station where fans can put their skills to the test and four new interactive activations featuring P&G Cleaning, Spruce, LG and EGO, along with free giveaways and exclusive gifts for MyLowe’s Rewards members.

After an exciting inaugural year, Lowe’s is leveling up its Sunday presence with a brand-new Football Night in America set, continuing its role as the presenting sponsor of NBC’s iconic pregame show. The partnership will give fans a front-row seat to Earn Your Sunday every week, bringing it to life far beyond Lowe’s stores and NFL stadiums, right into fans’ homes.

NFL fans can learn more about Lowe’s Earn Your Sunday and the Earn Your Sunday Tour while discovering the right products to complete their home improvement projects all season long at Lowes.com/NFL.

Tags: ´Earn your Sunday´agencyBrandscampaignfansGamedayLowe´sMissionNFL Superstars
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