18th November, 2025 —The Fifth, SocialChain’s influencer arm, has been appointed by loveholidays as its influencer partner, following a competitive pitch.
The appointment follows a fast-paced, bespoke pitch process managed by Ingenuity+ and the appointment of the online travel agent’s lead creative agency, ARK, in September 2025.
loveholidays, the UK’s fastest-growing travel agent, is reinforcing its commitment to brand building alongside its existing performance marketing strategy to fuel its growth in Europe.
An integrated team from SocialChain and The Fifth will lead on influencer strategy and delivery, supporting loveholidays to evolve its positioning as a challenger in the travel industry .
Jacqui Grimsey-Jones, Brand Director at loveholidays, said:
We were looking for a full-stack influencer marketing agency to help us become an influencer powerhouse. The Fifth demonstrated the strength of their strategic and creative thinking, along with their ability to scale ideas internationally – a capability that is critical as we continue to introduce the brand to new markets.
Gill Huber, Managing Director, Ingenuity+ said:
We saw a really high calibre of work from all the agencies involved in this process, so thank you to each agency. The Fifth really understood what loveholidays are looking to achieve and showed how influencer partnerships can make a real impact. Ingenuity+’s progressive Pitch Lite process allowed for collaboration in a fast-paced format and it’s great to see the beginning of a successful partnership.
Jacinta Faul, CEO of SocialChain, said:
loveholidays is such an exciting brand to be working with. It’s bold, ambitious and ready to challenge expectations of what travel marketing can look like. SocialChain and The Fifth’s strategic and creative approach is built to help brands like this scale influence with real meaning, and we can’t wait to deliver campaigns that inspire travel and build genuine brand love.
