As brands around the world focused on what happens on the field during the 2026 FIFA World Cup, Los Altos focused on what happens around it.
Built on the idea “Juntos Podemos” (Together We Can), the campaign celebrated the rituals that bring people together on game day: gathering with friends, sharing food, and turning every match into a moment of connection.
Leveraging three iconic Mexican football legends — Jared Borgetti, Luis Hernández, and Marco Fabián — Los Altos transformed its products into part of the celebration through a fully integrated campaign including film, social content, GIFs, influencer kits, paid media, real-time match content, and digital activations.
Because while football brings people together, food does too.
Juntos Podemos.
