London International Awards has invited 120 young creatives from around the globe to Creative LIAisons, the onsite training academy that runs concurrently with LIA Judging in Las Vegas. LIA created this exclusive and sought-after program in 2012 as a way of giving back to the industry. There are no delegate fees and flights and hotel accommodations are funded by LIA.
LIA allocates seats to industry networks, agencies, related companies / associations that support LIA, advertising clubs, trade press, regional competitions and a select number of self-nominations.
This year four creatives from Mexico will be flying to Las Vegas to experience this game-changing training academy. They will spend four days in Las Vegas, from 8th October through 11th October 2023 attending seminars, panel discussions and interactive workshops led by some of the top professionals in our industry and related industries.
What is truly unrivalled. in this journey towards creative excellence is that attendees have access to the LIA Judging rooms for the invaluable opportunity to observe statue discussions. Mentees get to see first-hand what it takes to create work that exemplifies the next level of creative excellence. LIA is the only global festival to offer this opportunity.
LIA’s intimate environment provides young professionals unparalleled access to jurors, speakers and top-level creatives. Unlike other large festivals, LIA’s size and events are designed for emerging talent to enjoy unfettered access to the leaders of the industry.
Joining Onsite Creative LIAisons are:
Ana Arce, Copywriter from the Miami Ad School Mexico City
Emilio Carbajal Serratos, Art Director from the Miami Ad School Mexico City
Ana Pamela García Monzalvo, Art Director, The Juju, Mexico City
Lorena Pérez de León, Senior Copywriter at Ogilvy Mexico, Mexico City
LIA does not directly select mentees. LIA allocates placements to companies that support LIA, advertising clubs and associations, trade press, regional competitions and a select number are self-nominated.
In addition to the onsite program, the Creative LIAisons Virtual Coaching program is underway, offering over 180 young creatives worldwide the opportunity to have one-to-one coaching sessions with respected industry luminaries.
Two creatives from Mexico are taking part in the virtual program receiving e-mentoring sessions with three established industry leaders. Each bespoke session is determined by mentor and mentee and is designed to develop and grow young talent, coaching them to their full potential.
Emilio Espinosa, Senior Art Director at Ogilvy Mexico, Mexico City
Salvador Gabarró García, Copywriter at FCB México, Mexico City
Coaching is the ability to take a talent to a place they can’t take themself. To see in people what they can’t see in themself.
Coaches from Mexico that will be sharing their knowledge and experience with the Virtual Mentees from around the globe:
Ignacio Ferioli, Chief Creative Officer / Partner, GUT, Mexico City
Ana Noriega, Chief Creative Officer, FCB Mexico, Mexico City
Alexis Ospina, Chief Creative Officer, Grey Mexico, Mexico City
Gabriela Paredes, Head of MBCS, MBCS México (Mediabrands Content Studio), Mexico City
Humberto Polar, Partner / Chief Creative Officer, The Juju, Mexico City
Firrdaus Yusoff, Creative LIAisons Alum and Head of Creative at Forsman & Bodenfors, Singapore says, “It’s nice to read about the restart of the LIA Creative LIAisons program in Las Vegas. I was lucky enough to be there in 2014. And for a young creative, it’s a ridiculously awesome event. You get to be a fly on the wall during the judging sessions, and that experience has helped shaped my own jury duties. You also get to meet other young creatives. People like Alok Mohan, John-John Skoog, Rayna Vihuela Reyes, Zoe Kessler, Morgan Tierney and countless others. Many of whom have continued to kick ass, wherever they are. So, if you’re a young creative, please bug your creative lead on how you can get involved. Mine was through the OG Creative Guru, Ronald Ng.”
View the 2023 Creative LIAisons Coaches: https://www.liaawards.com/creative_liaisons/coaches/2023/
View the 2023 Creative LIAisons Mentees: https://www.liaawards.com/creative_liaisons/mentees/2023/
For More Info on Creative LIAisons: https://www.liaawards.com/creative_liaisons/
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