London 20th February 2025 – Award-winning content studio and digital media network, Little Dot Studios (an All3Media company), announces the renewal of its social media partnership with Women’s Professional Leagues Limited, under its sports-specialist label, Little Dot Sport. The two-year extension will continue to drive the growth of women’s football fandom and engagement across all digital platforms, building on the success of the partnership to date.
After an effective four-year collaboration, which helped the Barclays Women’s Super League (WSL) become the most-followed domestic women’s football league in the world, Little Dot Sport will continue to oversee full channel and community management for the Women’s Professional Leagues across X, Instagram, Facebook, TikTok, and YouTube. This work will be carried out by a dedicated team of Social Media and Channel Managers working in close collaboration with the Leagues’ internal teams. The Little Dot Sport team will also provide strategic support and direction across the social platforms.
A key deliverable of the renewed agreement is the launch of the Barclays Women’s Super League and the Barclays Women’s Championship YouTube channels. These channels serve as destinations for live match streaming, highlights, and long-form content, celebrating the competitions and providing fans with unprecedented access.
Additionally, Little Dot Sport will continue delivering real-time matchday coverage, using live clip rights and photography to bring fans closer to the action.
Catherine Rowley, Head of Brand Marketing, Women’s Professional Game, said: “Little Dot Sport has been a fantastic partner in driving the growth of our social platforms, helping us engage and expand our audience in new and innovative ways. Their deep understanding of the women’s football community and shared commitment to elevating the game have been instrumental in our social media success. As we enter this next phase, we have bold ambitions to take our digital presence to the next level, and we’re excited to continue working together to bring fans even closer to the action.”
Robbie Spargo, Managing Director, Little Dot Sport, commented: “Whilst working with the brilliant Women’s Professional Leagues team over the past four years, we’ve witnessed incredible growth in fan engagement, and this renewal gives us the perfect platform to inspire even more fans and the next generation of players. Our goal is to bring fans closer to the action, tell the amazing stories of these athletes, and amplify the visibility of women’s football worldwide.”
Little Dot Sport first partnered with the Barclays Women’s Super League in August 2020. Initially managing their X, Facebook and Instagram handles, this remit expanded to launching a new TikTok channel in the summer of 2022.
The Women’s Professional Leagues joins Little Dot Sport’s roster of over 30 clients, which includes global sports federations, clubs, broadcasters, and sports-adjacent lifestyle and fashion brands.
