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Lisa Vanderpump Introduces New Vegas Hotel in “Misbehave Accordingly” Campaign From Fellow Kids

Roastbrief by Roastbrief
May 28, 2026
in Agency, Brands, Campaign
Reading Time: 3 mins read
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Lisa Vanderpump Introduces New Vegas Hotel in “Misbehave Accordingly” Campaign From Fellow Kids
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Caesars Entertainment and Lisa Vanderpump have partnered once again to open her first-ever hotel, The Vanderpump Hotel. The Vanderpump Hotel marks a bold new chapter in Lisa Vanderpump’s hospitality empire, bringing her signature world of glamour and indulgence into a fully immersive boutique hotel experience on the Las Vegas Strip, and builds on the success of her expanding Las Vegas footprint. 

Developed by creative shop Fellow Kids, the film tells the story of a proud pomeranian (the dog most closely associated with the animal-loving Lisa) as it makes its way down The Strip and into The Vanderpump Hotel. Inside, the pom exemplifies the hotel’s new tagline of Misbehave Accordingly. Bloody Mary bacon is stolen. Craps with Lance Bass is played. And throughout it all, the dog struts to the beat of the song that propels the film. Misbehave Accordingly is a direct extension of Lisa Vanderpump’s world: glamorous, mischievous, and playful.

The campaign spans digital, social, PR and large-scale Las Vegas Strip OOH takeover taking place 5/28 to create an immersive launch moment around the hotel opening slated for June 12, 2026.

Directed by acclaimed music video and commercial director Dave Meyers, known for his iconic work with artists including Taylor Swift, Sabrina Carpenter and Billie Eilish, which has earned him two Grammys and 17 MTV Video Music Awards, the story ends with the pomeranian finally finding Lisa in her sumptuously appointed room.

Lisa’s collection of celebrated venues includes Vanderpump Cocktail Garden at Caesars Palace, Vanderpump à Paris at Paris Las Vegas, and the recently opened Pinky’s by Vanderpump at Flamingo Las Vegas, located just steps from The Vanderpump Hotel. 

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Beyond Las Vegas, she continues to grow her hospitality brand with popular destinations such as WOLF by Vanderpump at Caesars Republic Lake Tahoe and, most recently, WOLF by Vanderpump at Caesars Republic Scottsdale, alongside her successful ventures in wine, spirits and lifestyle entertainment.

Vanderpump is transforming 188 guest rooms and public spaces – including hotel reception, gaming areas and a new lounge – with custom pieces from her Vanderpump Alain design line with Nick Alain, showcasing the brand’s signature “industrial romantic” style. 

“The Vanderpump Hotel brings a new creative lens to the Caesars Entertainment experience,” said Samira Zebian, SVP of Caesars Digital Marketing and Brand Strategy at Caesars Entertainment. “In Lisa, we have a creative partner with an unmistakable point of view and a mastery of world‑building that audiences already trust. With the property still under construction, it was not possible to reveal the world she had imagined. This video became our creative solution – an unexpected, irreverent way to introduce the brand’s attitude, aesthetic and amenities, while signaling that The Vanderpump Hotel had arrived on the Las Vegas Strip.”

“‘Misbehave Accordingly’ captured everything we loved about the Vanderpump brand,” says Lacy Morrow, Co-Founder and Head of Brand, Fellow Kids. “It’s polished yet playful, sophisticated with a wink of mischief, and invites guests to indulge in a way that still feels elevated and unmistakably glamorous.” 

Tags: “Misbehave Accordingly”agencyBrandscampaignFellow KidsLisa VanderpumpNew Vegas Hotel
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