July 2026 – Liniker concludes the first season of “Nosso Canto,” a project conceived by Sebrae and created by NOVA. In its debut edition, the initiative traveled across Brazil’s five regions, connecting music, identity, place, and entrepreneurship. For its final chapter, the artist presents a new interpretation of “Maria, Maria,” the timeless classic by Milton Nascimento and Fernando Brant, in a music video filmed in Salvador.
The production completes a journey that began in Brasília with Ajulia Costa, continued through São Paulo with MC Hariel, Belém with Marina Sena, and Porto Alegre with Os Garotin. In each city, artists from different musical backgrounds reimagined Brazilian classics through encounters with local entrepreneurs and initiatives, transforming their stories and the filming locations into integral parts of each music video’s narrative.
“In every city, these outstanding artists revisited Brazilian classics through new arrangements and encounters with entrepreneurs from the communities where the videos were filmed. The result was a series of music videos in which music, place, and real-life stories came together, revealing the country’s diverse cultural expressions and entrepreneurial spirit,” says Ana Paula Terra, Client Services Director at NOVA.
Liniker and Salvador
To conclude the season, “Nosso Canto” arrives in Salvador with Liniker’s interpretation of “Maria, Maria,” a composition that has resonated across generations with its message of strength, courage, and resilience. The video was filmed at Di Janela Gastronomia Resto Bar, a business owned by Nara Amaral in Salvador’s Saúde neighborhood.
“I believe ‘Maria, Maria’ is a landmark in Brazil’s history and in the history of songwriting—especially in the way we write and portray our people through poetry and lyrics. When Milton immortalized this song—he who has the voice of God and the power to make time stand still—he truly created a timeless piece,” says Liniker.
The music video’s art direction and visual setting were created by Afoxé Filhos do Congo, while the artist’s wardrobe was designed by Ateliê Mão de Mãe. The musical production was led by Liniker and Fejuca, featuring an arrangement driven by percussion and deeply connected to Salvador’s cultural identity.
“Recording this was both an incredible gift and a delicate experience. I really wanted to focus on interpreting the lyrics and on the musical production with Fejuca, bringing in a strong percussive sound inspired by the entrepreneur’s region where I’m singing—Bahia, Salvador,” the singer explains.
A Multiplatform Strategy
“Nosso Canto” was developed as a multiplatform project with a distribution strategy that follows each chapter of the season while expanding the stories beyond the music videos themselves. The communications plan includes activations across Spotify, TikTok, Deezer, Sua Música, YouTube, and Meta, along with media outreach targeting culture, business, marketing, and advertising publications.
On Globo’s platforms, the initiative features branded content across TV Globo entertainment programs, Multishow, and BIS, as well as editorial content on G1, Gshow, and Globoplay, complemented by curated playlists on the streaming platform.
The communications ecosystem also includes content creators who document the filming process and launches, sharing behind-the-scenes moments, artist-entrepreneur interactions, and the stories featured in each city across social media. Giovanna Pitel accompanies the entire season, while Magá Moura serves as the project’s storyteller.
Music as a Connection
Throughout its first season, “Nosso Canto” used Brazilian music as a starting point to showcase cultural diversity and entrepreneurial stories from all five regions of the country. Each release brought together artists, entrepreneurs, local communities, and iconic Brazilian songs in a new audiovisual production.
Rodrigo Soares, President of Sebrae Nacional, summarizes the project’s conclusion:
“The ‘Nosso Canto’ project fulfills its mission of demonstrating that culture and local identity are valuable assets for generating jobs and income in Brazil. There could be no more inspiring conclusion to this season than the union of Liniker and Salvador, the capital of Bahia. Liniker’s own journey—now managing her successful career alongside her manager Priscila Melo—reflects the reality of millions of Brazilians who transform talent into business. Sebrae remains firmly committed to decentralizing support for entrepreneurship, ensuring that the cultural richness of every corner of the country becomes a source of financial sustainability and pride for our communities.”
