● Lime is unveiling a limited-edition fleet of bikes in partnership with Elle Denmark, wrapped in this season’s must-have print, polka dots.
● The vehicles are positioned prominently across the city during the week offering a convenient and conscious way to travel between shows.
● The partnership includes a fashion-forward travel diary editorial series in Elle Denmark’s August edition showcasing how Lime’s bikes are an essential accessory for navigating fashion week in style with a reduced carbon footprint.
● Copenhagen is already one of the most cycle-friendly cities in the world, but cycling via shared e-bikes is emerging as the street-style transport mode of choice within the fashion community for SS26. ● Lime’s mission is to revolutionize urban transportation toward a shared, electric, and carbon free future which is perfectly in line with Copenhagen Fashion Week’s Sustainability Action Plan encouraging designers to incur long term sustainable change.
Copenhagen, Denmark (August 4, 2025) – Lime, the world’s largest shared electric vehicle company, is proud to announce a stylish new collaboration with Elle Denmark, one of the country’s premiere fashion authorities, for Copenhagen Fashion Week SS26. This first-of-its-kind collaboration celebrates the intersection of fashion, mobility, and sustainability, putting a playful spin on how Copenhagen fashionistas move during one of the busiest and most influential weeks in the global fashion calendar.
As part of the launch, Lime is unveiling a limited-edition fleet of bikes wrapped in this season’s must-have print, polka dots. Designed to double as moving billboards, these stylish rides turn city streets into runways, bringing fashion inspiration to every corner of Copenhagen.
Lime’s mission is to revolutionize urban transportation toward a shared, electric, and carbon free future which is perfectly in line with Copenhagen Fashion Week’s Sustainability Action Plan encouraging designers to incur long term sustainable change.
As fashionistas flock to one of Europe’s premier cycling capitals, Copenhagen Fashion Week attendees can join in on the phenomenon by easily locating and unlocking the exclusive bikes through the Lime app. As Elle Denmark gears up to unveil the latest trends of the season, the co-branded Lime bikes are positioned prominently across the city during the week offering a convenient and conscious way to travel between shows… plus the bike and bike lane also double up as the perfect fashion accessory and runway to debut new looks.
The partnership also includes a fashion-forward travel diary editorial series out on stands in Elle Denmark’s August edition out on stands on July 31st. The spread spotlights Copenhagen’s beautiful city alongside the polka dot bikes, showcasing how Lime’s bikes are an essential accessory for navigating fashion week in style with a reduced carbon footprint. The spread is accompanied by an Instagram Reel announcing the collaboration. The travel diary is also available online at ELLE.dk starting August 1st, complete with an Instagram carousel showcasing the editorialized images.
Both Elle Denmark and Lime will create engaging social content throughout the fashion week offering followers a behind-the-scenes look at some of the best street style moments featuring the polka dot fleet and interactive opportunities for followers to participate in the fashion week activities.
“We are thrilled to partner with Elle Denmark for this year’s Copenhagen Fashion Week SS26 season, a bespoke collaboration tailored to one of the cycling capitals of the world,” says Ellie Bird, Comms & Brand Lead for UKI, Nordics & MENA. “This partnership is about more than just getting around Copenhagen during a busy time of year. It is about redefining what it means to move through a city with style and intention. We chose polka dots as the design for our vehicle wraps because it’s a timeless yet incredibly on-trend and visible pattern for SS26. The design is intended to make it easy for riders to easily choose the stylish, fast, affordable and sustainable option for getting around this season.”
“We’re very excited to partner with Lime for Copenhagen Fashion Week” says creative director Josephine Aarkrogh from ELLE Denmark. “Not only because Lime bikes are one of our preferred ways to get around the city (during Milan and Paris Fashion Week too) but also because we’re happy to offer a stylish ride around town during fashion week to both locals and international guests in our city.”
This partnership aims to set a new standard for sustainable and stylish urban mobility, proving that fashion and carbon-consciousness can ride hand-in-hand. The seamless integration of high fashion with practical, green transportation aims to elevate the Copenhagen Fashion Week guest and attendee experience by inspiring a movement towards a more sustainable and chic future.
